Lead Marketing Account Planner

Description

JOB SUMMARY

This role will serve as the strategic lead account planner within the Brand Strategy and Activation team, as part of our innovative in-house agency.

The Sr. Account Planner in our environment is multifaceted, combining analytical prowess with creative insight to help fuel successful marketing efforts.

The Account Planner will play a crucial role in understanding the business, the consumer and / or customer, and the market to inform and develop insights and strategies that fuel powerful campaigns and deliver exceptional results.

This role requires a blend of analytical thinking, creative problem-solving, and strong communication skills.

ESSENTIAL RESPONSIBILITIES

• Partner collaboration Build and maintain strong relationships with business partners in order to understand and interpret business objectives and market needs into actionable insights and direction.
• Consumer insights Use research research and analysis to uncover valuable, actionable insights around consumer behavior, preferences, and motivations.
• Competitive analysis Conduct analyses of competitors’ marketing strategies, messaging tactics, and industry positioning to identify gaps and opportunities for differentiation.
• Trend forecasting Proactively monitor cultural, social, and industry trends to anticipate shifts in consumer behavior and inform proactive campaign strategies.

Regularly share learning and insights with internal teams and leadership to foster innovation, objective decision making, and continuous improvement.

Strategy development Develop innovative and data-driven strategies to resonate with target audiences and drive desired outcomes.

Translate consumer insights into actionable recommendations for creative development and campaign execution.

Creative briefing Lead the development of clear and compelling briefs that connect strategic objectives to target audience insights and campaign messaging.

Provide guidance and feedback throughout the creative development process to ensure alignment with brief’s insight.

• Message development Collaborate with creative teams to develop and / or refine messaging frameworks, brand positioning statements, and campaign concept ideas that resonate with target audiences, and oversee concept testing as relevant, to validate messaging meets the desired objective.
• Engaging presentations Prepare and deliver presentations to leadership and partners to effectively communicate strategic insights and recommendations, and serve as a trusted advisor to partners, offering guidance and actionable insights to drive business success.
• Other duties as assigned or requested.

EXPERIENCE

Required

• 5 years of experience with account planning, strategic planning, or related role within an agency environment.
• 5 years of experience working with diverse teams and collaborating effectively across departments.

Preferred

None

SKILLS

• Ability to work cross-functionally among different business units to align on strategic and creative direction.
• Proficiency in all Office products (Word, Excel, PowerPoint, Outlook), as well as technical ability to learn various other online applications to document and share information (Confluence, Workamajig,Adobe DAM, etc.).
• Strong oral & written communication skills.
• Strong relationship management skills, including the ability to inspire, lead through influence, create consensus and negotiate priorities.
• Ability to help create strategic frameworks that ensure continuity across campaigns but also allow for creative exploration to solve for specific market conditions and / or business challenges.
• High degree of independence, self-motivation and commitment to consistent follow through for deadlines, budgets and excellence in execution.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communications and presentation skills with the ability to articulate complex ideas clearly
• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast paced environment.

EDUCATION

Required

Bachelor’s degree in marketing, advertising, communications, psychology / sociology, or related field OR relevant experience and / or education as determined by the company in lieu of bachelor's degree.

Preferred

None

LICENSES or CERTIFICATIONS

Required

None

Preferred

None

Language (Other than English) :

None

Travel Requirement : 0% - 25%

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office- or Remote-based

Teaches / trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products / services (sales employees)

Never

Physical work site required

Lifting : up to 10 pounds

Constantly

Lifting : 10 to 25 pounds

Occasionally

Lifting : 25 to 50 pounds

Rarely

Pay Range Minimum : $78,900.00

$78,900.00

Pay Range Maximum : $146,000.00

$146,000.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law.

Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()

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