Senior Manager, Revenue Strategy

Job Summary :

The Senior Manager of Revenue Strategy will play a vital role in driving revenue growth for Wisconsin Athletics. This position will lead strategic initiatives to maximize revenue streams, develop innovative approaches to fundraising, sponsorship, licensing, and other revenue-generating activities.

Reporting to the Senior Associate Athletic Director for Administration and Legal Affairs, they will collaborate with various stakeholders to ensure financial success and support the overall mission and goals of the athletic program.

Responsibilities :

• Develop and implement comprehensive revenue generation strategies aligned with the athletic department's objectives and financial targets.
• Lead efforts to cultivate and maintain relationships with athletic department partners, donors, and other key stakeholders to create new revenue-generating opportunities.
• Build extensive presentations to help inform staff and identify growth opportunities
• Collaborate with key athletic department partners on the creation of new revenue-generating opportunities
• Collaborate with marketing and communications teams to create compelling sponsorship packages, promotional materials, and marketing campaigns to attract sponsors and enhance brand visibility.
• Analyze market trends, benchmark performance against industry standards, and identify new revenue opportunities to drive growth and competitiveness.
• Establish and monitor key performance indicators (KPIs) to track revenue performance, measure the effectiveness of revenue generation efforts, and make data-driven decisions.
• Collaborate with finance and budgeting teams to develop annual revenue forecasts, monitor revenue targets, and ensure financial accountability.

Join our team and be part of shaping the future of our athletic program while making a meaningful impact on the lives of student-athletes and our community!

Responsibilities : Provides input on strategic development of unit, directs donor research activities and events, and / or completes personnel management activities in alignment with business engagement related institutional strategic goals.

• 50% Evaluates existing strategies and makes recommendations to unit leadership for program enhancement
• 25% Identifies, proposes, and implements new or revised unit operational policies and procedures
• 10% Plans and directs staff implementation of new and existing business outreach events, programs, communications, and research activities
• 10% Monitors portfolio activity and market share and disseminates updates to leadership and appropriate entities
• 5% Assists with implementing the unit personnel resource allocation plan including hiring, training, supervision, and resolution of personnel issues

Institutional Statement on Diversity :

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community.

We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit : Diversity and Inclusion

Education : Required

Required

Bachelor's Degree

Business administration, sports management, marketing, or a related field.

Preferred

Master's Degree

Qualifications :

• Minimum of 5 years of progressive experience in revenue generation, fundraising, sales, or related fields, preferably in collegiate athletics or sports industry.
• Strong understanding of sports marketing, branding, and sponsorship activation strategies.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
• Strategic thinker with analytical skills to assess market opportunities, evaluate revenue potential, and make data-driven decisions.
• Leadership experience with the ability to motivate and inspire teams, foster collaboration, and drive results in a fast-paced, dynamic environment.

Work Type : Full Time : 100%

Full Time : 100%

It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.

Appointment Type, Duration :

Ongoing / Renewable

Salary :

Minimum $72,000 ANNUAL (12 months)

Depending on Qualifications

Employees in this position can expect to receive benefits such as :

• Generous vacation, holidays, and paid time off;
• Competitive insurances and savings accounts; retirement benefits;
• Badger gear & season tickets for Badger football, men's basketball and men's hockey, and / or the varsity sports pass.

More Benefits information can be found at https : / / hr.wisc.edu / benefits / .

Additional Information :

Conditions of Appointment : This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience.

An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.

e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

Unless confidentiality is requested in your online application, information regarding the names of applicants must be released upon request.

Finalists cannot be guaranteed confidentiality.

UW-Madison conducts criminal background checks for final candidate(s).

How to Apply :

To ensure full consideration, complete applications must be received by no later than 11 : 55 p.m. CST, on the assured consideration date.

Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position, a comprehensive resume, and contact information for at least three professional references.

The hiring unit will notify finalists prior to any communication with these references.

Applicants selected to participate further in the selection process will be notified directly. All applicants will be notified once a final selection has been made and the search has been completed.

Contact : Kayla Weisensel

Kayla Weisensel

Relay Access (WTRS) : 7-1-1. See RELAY SERVICE for further information.

Official Title :

Business Engagement Manager(AV012)

Department(s) :

A42-INTERCOLLEGIATE ATHLETICS / GENERAL OPERATNS / ADMIN

Employment Class :

Academic Staff-Renewable

Job Number : 300585-AS

300585-AS