Manager, Business Intelligence, CRM and Advertising Job at Princess Cruises in M

We have an immediate need for a highly experienced BI Manager, CRM & Advertising to own business analysis and project management for Cunard’s Simon Data CDP; lead hands-on development of lifecycle journeys and trigger campaigns across all digital channels; regularly coordinate with our Email Service Provider teams—including Scalero for both B2C and B2B via Iterable and Salesforce Marketing Cloud (SFMC) integration; coordinate regional marketing efforts for North America and Australia; manage our lifestyle marketing studio through the CDP; deploy use cases and build audience segments for email, direct mail and paid media; ensure consistency in audience segments, drive efficiency and solve complex segmentation challenges; and collaborate closely with Digital Channel Analysts and CRM Specialists—because strong analytics chops, marketing expertise and clear communication aren’t optional, they’re mission critical.

Essential Functions :

Customer Database Marketing & Data Platform Owner :

• Define and execute Simon Data database objectives and strategies, and guide IT on effective data models
• Oversee end-to-end data collection and integration—build and maintain ETL pipelines (Simon Data, Salesforce, Polar Online / Academy, onboard spend, unsubs) into Snowflake
• Implement complex customer segmentation and lifecycle journeys for email, direct mail and paid media
• Leverage the CDP for analytics and reporting, translating raw data into targeted marketing insights and actions
• Oversee direct mail and paid media segmentation strategies to ensure full alignment with CRM campaigns and overall marketing goals.

Marketing Analysis and reporting : Lead comprehensive, data-driven marketing analysis and reporting by :

Qualifications

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan.Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including :

Cost-effective medical, dental and vision plans

401(k) plan that includes a company match

Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

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