Specialist Social Media & Community

Under the direction of the Manager, partners across Bank of Hawaii (BOH) to develop social media programming that fosters a deep sense of community and grows brand

engagement and revenue, manages the governance and policies of the enterprise, and supports corporate communications and public relations efforts.

This position frames the social media strategy in the context of business goals and consumer needs while considering Return on Investment and competitive differentiation as a part of every investment.

Leads the organization’s social media presence by implementing strategies and tactics that grow engage, and retain followers, and convert them into leads, customers, and active fans and promoters of BOH.

Ensures business unit’s compliance with applicable laws, regulations, regulatory requirements

and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.

1. Leads overall social content programming strategy, including curation, generation, and distribution of articles, and video on Twitter, Facebook, Instagram, LinkedIn, YouTube, and other social networks.

Builds and executes social media strategy through competitive research, platform determination, benchmarks, messages, and audience identification.

Develops, socializes, and enforces corporate social media governance and policies.

2. Generates, edits, and publishes shareable content that spreads BOH’s brand, builds meaningful connections, and encourages community members to take action.

Listens and engages in relevant social discussions about BOH, competitors, and / or industry from existing customers, leads, and new audiences.

3. Collaborates with other departments (customer service, sales, etc.) to manage reputation, identify key players, and coordinate actions and positive customer experience.

Builds a culture that is constantly monitoring trends, testing new channels and ideas, and helping all key stakeholders understand what is working and why.

Applies knowledge and continuously improves by capturing and analyzing appropriate social data / metrics, insights, trends and best practices in social media marketing, and

acting on the information. Applies knowledge of best practices and trends in social media marketing, uses creativity to build and convert digital audiences.

4. Serves as an evangelist and thought leader for social media across the company. Keeps abreast of the latest trends and best practices, identifies new social channels,

and creates processes for where, when, and how BOH content can be distributed. Creates strategies for supporting customers across social channels from a marketing,

reputation management, social customer care, rapid response during critical events, and overall social engagement.

5. Oversees the selection of social media agencies and manages these critical

relationships.

6. Performs all other miscellaneous responsibilities and duties as assigned.

MINIMUM QUALIFICATIONS :

1. Education : Bachelor’s degree from accredited institution or equivalent work experience.

2. Experience : Minimum 5 to 6 years of experience managing social media to include 2 years at an agency, consultancy, consumer product, or media company.

Experience in activating and managing social media platforms in a regulated industry is a plus. Prior supervisory, managerial or leadership experience, also a plus.

3. Technical Skills : Demonstrated proficiency and advance expertise with personal computers in a networked environment and Microsoft applications (Outlook, Word, Excel, Access, PowerPoint and SharePoint) or similar software.

Proficiency in Sprinkler, Sprout, Hootsuite or other social media management tools. Preferred experience and skills in Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging.

4. Other Job Qualifications : Demonstrated track record transforming social media into a strategic brand and revenue generating channel.

Demonstrated experience working on social media platforms across the spectrum inclusive of social marketing, reputation management, crisis communications and social care.

Active and well-rounded personal presence on social media with a command of each network and their best practices. Excellent verbal and written communication skills.

Creative thinker with an ability to use data and intuition to inform decisions. Ability to provide strategic direction. Ability to work cross functionally to influence change.

Must be a team player with excellent interpersonal skills and able to establish effective relationships at all levels of the organization.

Must have command of best practices and trends in social media marketing, enjoy being creative, and understand how to build and convert a digital audience.

Ability to work flexible hours including holidays, weekends and evenings as needed or assigned.

As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.

Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. We listen, understand and deliver what our customers need to help them build a better tomorrow.