Job Summary
Do you have the right skills and experience for this role Read on to find out, and make your application.
The Senior Content Marketing Manager at Medely is responsible for developing and executing the content marketing strategy, working with stakeholders around the marketing team and company.
This person will develop tactics and collateral that will drive awareness, engagement, and demand generation for our products across both sides of our marketplace and SaaS offering.
Types of content will include thought leadership writing, design, web, blog, social, etc. This role interacts with multiple marketing and business partners around the company, including senior leadership.
Key Responsibilities :
- Develop and own the content marketing strategy and socialize it across the business to multiple departments and leaders
- Own the creation of content and editorial calendar to support campaigns, lead generation, and the buyer's journey
- Manage an external team of content writers, SEO vendors, designers, and video producers to ideate, create, and distribute compelling content across multiple channels (blog, website, social media, email, etc.)
- Conduct research to deeply understand the target audience, their pain points, and the competitive landscape to inform content themes and topics
- Collaborate with subject matter experts to produce high-quality, authoritative content that educates and engages the audience
- Utilize SEO best practices to optimize content for search and discoverability
- Analyze content performance data to continuously improve content strategy and identify new opportunities
- Stay up-to-date on content marketing trends and make recommendations to enhance the company's approach
- Manage Medely’s social media coordinator for B2B and B2C efforts and a roster of healthcare influencers
- Own the design template and brand system across the business
Qualifications :
- 5+ years of experience in content marketing, preferably in a B2B SaaS environment
- Design background and ability to execute across channels
- Excellent writing, editing, and content creation skills
- Strong project management and cross-functional collaboration abilities
- Proficient in content optimization, distribution, and performance tracking
- Experience managing a team of content professionals
- Familiarity with marketing automation, CRM, and web analytics tools
- Familiarity with Adobe Creative Suite and Figma
- Bachelor's degree in marketing, communications, journalism, or a related field
J-18808-Ljbffr
Senior Product Marketing Manager
JOB DESCRIPTION – Senior Product Marketing Manager – AI. The Senior Product Marketing Manager for AI will be responsible for articulating the value and positioning of Genesys AI to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholders. We are seeking...
Senior Marketing Manager
ZAM is seeking a Senior Marketing Manager for our fast-growing marketing agency business. Execute online and offline marketing initiatives, integrating digital media, social media, email, dotcom/website, experiential, SEM/SEO strategy development, brand awareness, and other marketing initiatives. Pr...
Senior Technical Product Marketing Manager
Own the Qualys bottom and middle of funnel content editorial strategy and calendar, working closely with the outbound marketing team and product marketing to curate company objectives with content requirements. This is a high-visibility, high-impact role; you will work closely with product managemen...
Marketing Senior Manager
Do you possess a deep understanding of the technology ecosystem? Do you thrive on bringing new ideas, collaborating with leaders to catalyze revenue growth and drive impactful marketing strategies? The Industry Marketing Senior Manager collaborates with practice, marketing and sales leadership to di...
Senior Marketing Manager
The ideal Senior Marketing Manager will have 5+ years of business experience leading complex marketing strategy development and cross-functional execution. Work directly with digital marketing managers to create innovative campaigns that drive Direct Sales Channel demand and Marketing Qualified Lead...
Senior Product Marketing Manager
Qualys is seeking an experienced product marketing manager/leader with excellent written and speaking communication skills to lead the Qualys endpoint and anti-ransomware go-to-market strategy as the Manager of Product Marketing – Endpoint Security. As appropriate, you will also play a role in aidin...
Senior Marketing Pursuit Manager
Senior Marketing Pursuit Manager. This is an opportunity for anyone seeking a rewarding marketing career with an opportunity to lead/collaborate with pursuit teams. Collaborate with pursuit team for pre-RFP/Q positioning, including competitor analysis, client-stated and unstated issues, underlying o...
Senior Product Marketing Manager
Senior Product Marketing Manager. Sydney Van Alstyne, Senior Manager, Global Marketing. As our Senior Product Marketing Manager, you can expect to:. Assist in the execution of marketing campaigns, ensuring alignment with product marketing strategies and goals. ...
Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)
Implant Direct seeks a highly motivated, results-driven Senior Marketing Communications Manager to define, develop, and execute effective marketing strategies, ensure brand consistency across all marketing deliverables, and optimize marketing campaigns to drive the company’s revenue growth in core m...
Senior Marketing Pursuit Manager
Senior Marketing Pursuit Manager. This is an opportunity for anyone seeking a rewarding marketing career with an opportunity to lead/collaborate with pursuit teams. Collaborate with pursuit team for pre-RFP/Q positioning, including competitor analysis, client-stated and unstated issues, underlying o...