Public Relations and Marketing Specialist

Public Relations and Marketing Specialist

Job ID : 320195

Location : Glendale Community College

Full / Part Time : Full Time

Regular / Temporary : Regular

Salary Range

$18.82-$23.55 / per hour, DOE

Grade

Work Schedule

Monday - Friday, 8am - 5pm; some evenings and weekends may be required

Summer Hours : Monday - Thursday, 7am-6pm

Work Calendar

12 Months

Maricopa Summary

Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?

Would you like to be part of an organization that adds $7.2 billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?

Whether you're teaching, working, or learning Make It Happen At Maricopa County Community Colleges!

About Us

What's Currently Happening at Maricopa

• Many of our campuses have received grant awards through the National Science Foundation to improve undergraduate STEM Education : Hispanic-Serving institutions program (HSI Program).
• Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
• One of the largest community college systems in the country
• 2020 Healthy Arizona Worksites Program recipient
• Named 19th Best Employer for Women by Forbes
• 2019 No. 42 in Arizona's Best Employers

Benefits

The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives.

Our benefits are designed to provide support for every life stage and lifestyle in our community.

Benefits & Perks Options :

• 20 paid observed holidays
• Arizona State Retirement System (ASRS ) & 12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)
• Paid vacation, sick, and personal time
• Maricopa Employee Store : Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
• Annual professional development growth funding
• Tuition reimbursement for employees and dependents
• Flexible work schedules
• Maricopa Employee Health & Wellness Program :
• Sight-On-Site Eye Care Services
• Diabetes Empowerment Education Program
• Mobile On-site Mammography Screenings
• Employee Assistance Program (EAP)
• Wondr online program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more
• Pre-Retirement Events
• Public Service Loan Forgiveness (may forgive the remaining balance on a federal student loan made directly by the U.S.

Department of Education after qualifying).

10+ Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)

Job Summary

Responsible for content creation, curation, and dissemination for social media, public relations, marketing, and campaign initiatives.

Participates in online / digital, email, social and digital media content creation and execution. Promotes district and college activities and services through provision of public information, marketing, and internal / external communications support.

Essential Functions

30% - Under the direction of the GCC Marketing Director, the position works with the GCC Marketing Analyst, campus stakeholders, and District Office marketers to distribute earned social media content that educates and entertains target audience and supports marketing goals.

• Target audiences include : prospective students, current students, community members, businesses, alumni, faculty and staff;
• provides continual coordination, execution, and implementation of all applicable social media outlets including Facebook, Instagram, Snapchat, YouTube, Google +, X, LinkedIn and other relevant channels as target market preference evolves;
• assist in executing promotions and campaigns, consistent with strategic marketing plan / program, and track their success;

work with marketing analyst to maintain daily post schedule and monitor social feeds

20% - Creates and curates sharable content for messaging and campaigns on GCC's social

media platforms ensuring accuracy and consistency with messaging, voice, tone, style, and brand guidelines. Optimizes content for driving awareness, interest and lead generation.

Ensure consistency of messaging and relevance with GCC websites, electronic newsletters, and marketing materials

20% - Under direction of the supervisor, engages in outbound media efforts via Hubspot email drip campaigns / lead scoring and student engagement communications and programs, including campus news bulletin

20% - Follows best practices for social media engagement, assists in monitoring benchmarks for evaluating impact of social media content, and analyzes and reports on effectiveness

10% - Assists with coordination of earned social media coverage of college events, programs, and services, to include content development and dissemination.

Monitors and responds to social media inquiries and conversations. Performs photography of functions for college events, and programs as relates to earned social media posts and campaigns, and other duties as assigned

Minimum Qualifications

Associate's Degree from a regionally accredited institution and one year of responsible support

experience directly related to assignment, which may include coordination of records and

materials, event and project logistics, social media metrics, marketing data gathering and

compilation of data and metrics. Strong writing skills are required.

An equivalent combination of the conferred degree and directly related full-time work experience

as described above sufficient to successfully perform the essential duties of the job such as

those listed above, unless otherwise subject to any other requirements set forth in law or

regulation, may be considered.

Desired Qualifications

A. One (1) or more years of demonstrated experience developing content for a variety of digital and (or) social media platforms such as Facebook, Instagram, YouTube, LinkedIn, and(or) X

B. Experience working with social media monitoring and (or) reporting tools to track earned social media content effectiveness.

C. Experience in the deployment of earned social media tactics and (or) marketing campaigns

D. Proficient writing and content creation skills for social media, digital, and (or) earned media platforms, demonstrated through cover letter and resume.

E. Customer service experience with diverse populations throughout an organization

Special Working Conditions

• Possession of a valid State of Arizona Class D Driver's License is required
• Travel to campus during interview / selection process will be at candidate's own expense
• Will be required to travel or be assigned to all MCCCD locations
• May require numerous evenings or weekends
• May require prolonged periods of viewing a computer screen
• May be required to lift or carry up to 25 lbs

How to Apply

Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications.

All minimum requirements must be met at the time of the application.

Additional materials will not be accepted after the job posting has closed.

Missing materials or incomplete employment history will not be considered.

Please ensure your materials clearly provide the following information.

• Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position.
• Indicate whether former or current employment is Full-Time or;
• Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load)
• Provide employment history in a month / year format (e.g., 09 / 07 to 10 / 11) including job title, job duties, for each position held and name of employer for each position.
• Three professional references, preferably current and / or former supervisors. If references are not provided in the resume upon application, they will be requested at time of interview.

Posting Close Date

Open until filled

First Review : July 15, 2024

Applications received after the review date may not be screened

EEO, Title IX, & Clery Act

Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.

Title IX of the Education Amendments of 1972, states : "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."

The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination.

Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.

The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses.

Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.

To apply, visit https : / / jobs.maricopa.edu / psp / MCPAHPRD / EMPLOYEE / HRMS / c / HRS HRAM FL.HRS CG SEARCH FL.GBL?

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