Benefits :
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- Bonus based on performance
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Training & development
- Vision insurance
Objective :
The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and grow the agency’s brand in the community.
Marketing Responsibilities :
- Organizes and manages the process for identifying market opportunities
- Develops, communicates, and implements marketing strategies
- Coordinates appropriate resources for agency marketing programs
- Aligns with current brand marketing strategies to ensure continual development of lead generation
- Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
- Manages agency social media content development, interactions, and, as applicable, advertising
Community Development Responsibilities :
- Develop a network of community contacts
- Researches opportunities and manages agency-sponsored special events
- Promotes insurance-related topics and products in the community
- Coordinates outreach and engagement efforts
Education / Licenses / Designations :
- Required by state statutes to have proper insurance licensing to sell, solicit, or negotiate insurance products. This position must have at least one qualifying line of authority : Property; Casualty; or Life.
- Valid driver’s license and transportation required.
Role Requirements :
- Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
- Ability to work independently to plan, set priorities, and organize work
- Active involvement in the local community
- Excellent oral and written communication skills
- Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
- Experience using a wide range of digital devices
- Experience with social media platforms
Preferred Knowledge / Skills / Education / Designations :
- Demonstrated knowledge of insurance concepts and principles
- Demonstrated effective multi-line insurance marketing and sales experience
- College degree or equivalent experience in a related field
Working Conditions :
- Non-typical schedules (evenings or weekends) may be necessary on occasion
- This position may require travel
- General office setting
- Flexible work from home options available
This position is an Agency Team Member working for the Agency Owner and is not an employee of American Family Insurance.
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