Digital Marketing Specialist - $70000.00 - $75000.00 / year

Title : Digital Marketing Specialist

Location : Wood Dale, IL (100% on-site)

Job Type : Full-Time, Direct Hire

Must Have : B2B Marketing Content Creation

Our client is seeking a Digital Marketing Specialist to join their growing team in Wood Dale, IL. If you're a creative marketing professional with a strategic mindset, this could be the perfect opportunity to take the lead in driving digital marketing initiatives.

This role is integral to the company’s success, focusing on social media, content creation, and overall brand engagement.

Key Responsibilities :

• Manage and execute the company’s social media strategy across platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube, with an emphasis on increasing audience engagement and growth.
• Create compelling and innovative content tailored to specific audiences, even if not from the manufacturing sector, using the information at hand to craft messages that resonate.
• Lead efforts in graphic design, leveraging proficiency in Adobe Creative Cloud to support marketing campaigns, social media content, and various promotional materials.
• Contribute to B2B marketing initiatives, utilizing industry knowledge to engage clients effectively.
• Edit and produce video content, incorporating motion design and dynamic elements to enhance storytelling and visual impact.
• Collaborate with the marketing team on strategic projects, while also being flexible to tackle spontaneous or "pop-up" projects as needed.
• Assist in updating manuals, working with various SKUs, and ensuring consistency in branding and messaging.
• Maintain a professional demeanor while working closely with customers and cross-functional teams.

Required Skills :

• Proficient in social media management (20-30% of the role), focusing on creative strategies for platforms such as Instagram, Facebook, LinkedIn, Twitter, and ideally expanding to YouTube.
• Strong content creation skills, with the ability to identify target audiences and tailor messaging accordingly.
• Expertise in Adobe Creative Cloud for graphic design tasks.
• Experience in B2B marketing is preferred.
• Video editing and motion design experience are essential for this role.

Qualifications :

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 2-3 years of relevant experience, with flexibility for the right candidate.

Why Join?

• Be part of a close-knit, dynamic marketing team consisting of a manager, a full-time graphic designer, and a part-time coordinator.
• Contribute to the evolution of the company’s digital presence and marketing strategy.
• Work on a variety of creative projects, from social media campaigns to updating product manuals, ensuring no two days are the same!

Qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.