Digital Marketing Specialist

The DIGITAL MARKETING SPECIALIST plays a crucial role in driving day-to-day digital marketing efforts that support corporate and on-site objectives, with a primary focus on optimizing online presence.

As a DIGITAL MARKETING SPECIALIST, you will play a pivotal role in enhancing and promoting Inland Residential's brand across various digital platforms.

This role encompasses key digital strategies that focus on acquisition and retention, including but not limited to, website management, reputation management, SEO, email marketing campaigns, and social media, ensuring that all digital activities are aligned with the company's broader business goals and the growth of our portfolio.

In collaboration with the Manager of Branding and Marketing, the DIGITAL MARKETING SPECIALIST partners with various departments to design and execute campaigns that improve both resident, prospect, and team experiences, while maintaining consistent brand messaging.

Additionally, the role involves managing relationships with digital marketing vendors, analyzing performance metrics to assess campaign success, and providing critical support to on-site teams in achieving their marketing objectives.

The ideal candidate will combine strategic insight with creativity, offering fresh ideas and a forward-thinking, entrepreneurial approach.

Success in this role requires hands-on experience in digital marketing, complemented by a foundational understanding of branding and community engagement.

WHAT THE IDEAL CANDIDATE LOOKS LIKE :

Innovative and Creative : Possesses a strong creative mindset, consistently generating fresh and effective ideas for marketing strategies and brand initiatives.

Strategic, Analytical and Data-Driven : Demonstrates expertise in analyzing market trends and consumer behavior to inform and refine marketing strategies, ensuring alignment with business goals.

Skilled in interpreting performance data to drive decisions, optimize strategies, and measure success effectively.Detail-Oriented and Organized : Highly organized with a keen eye for detail, capable of managing multiple tasks and projects simultaneously while maintaining high standards of accuracy.

Collaborative and Team-Oriented : Works effectively with diverse teams, understands the impact of their work on others, and supports colleagues in achieving common goals.

Adaptable and Forward-Thinking : Continuously seeks to understand emerging trends and adapt strategies to stay ahead of industry changes, ensuring innovative and competitive marketing efforts.

Strong Communicator : Excels in both written and verbal communication, able to craft compelling content and respond professionally to feedback and inquiries.

Proficient in Content Creation : Experienced in developing a wide range of marketing materials and campaigns, with a solid understanding of content creation and design principles.

Resident Focused : Understands and anticipates customer needs, ensuring that marketing efforts enhance user experience and engagement.

Ethical and Inclusive : Committed to ethical marketing practices, including adherence to legal and regulatory standards, and promoting inclusive and diverse representation in all campaigns.

POSITION SPECIFIC REQUIREMENTS :

Experience : 1-3 years of digital marketing experience, preferably within real estate property management, or a degree in marketing with relevant exposure to residential property management.

Software Proficiency : Foundational skills in Canva and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

Hands-on experience or ability to learn how to navigate CRM and social media / reputation / marketing management platforms.

Website and Content Management : Demonstrated experience in developing and managing websites, ensuring consistent branding and functionality across platforms.

Communication Skills : Strong written and verbal communication skills with the ability to convey ideas and goals effectively to diverse audiences.

Interpersonal and Leadership Qualities : Excellent interpersonal skills with a proven ability to lead and collaborate with various teams and stakeholders.

Analytical Skills : Ability to analyze performance metrics, market trends, and consumer behavior to make data-driven decisions and optimize marketing strategies.

Organizational Skills : Exceptional organizational and prioritization skills, with the ability to manage multiple projects and tasks efficiently in a fast-paced environment.

Education : Bachelor's degree in marketing, Business Administration, or a related field from an accredited college / university.

Problem-Solving Ability : Ability to apply logical thinking to define problems, collect relevant data, establish facts, draw valid conclusions, and initiate appropriate actions.

Technical Competence : Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and personal computer skills, including internet search and math.

Regulatory Knowledge : Familiarity or ability to learn OSHA laws and regulations related to marketing and workplace safety.

Marketing Strategy and Implementation : Experience in developing strategic marketing plans, overseeing digital campaigns, and implementing inclusive advertising practices in compliance with ADA standards.

We are a drug-free workplace. Pre-employment background checks and drug screening is performed on all new hires, in accordance with applicable laws and regulations.

We are an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.

We are an E-Verify employer. Please click the following link to learn more.

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