Job Description
The Community is looking to hire a curious, creative and ambitious Cultural Intelligence Director, the type of person that has (a) a POV on everything culture from Dadaism to Demure and (b) enjoys dreaming up what it all means for brands.
As part of a growing team that is the cultural insights engine responsible for helping one of the world’s leading companies deeply understand the realities of a diverse and changing America through strategic POVs and strategies to help build the brand’s cultural fluency.
As the Director, you will own the proactive generation of cultural, consumer & category insight deliverables. Internally, the role will partner closely with strategy & creative to ensure the creation of culturally honest and breakthrough work.
This role will be based in either Miami or the NYC office for a hybrid work environment and will report to the Head of Cultural Intelligence.
Responsibilities :
Lead in the development of client-facing deliverables including but not limited to primary research studies, trend reports, creative briefs, strategic narratives, competitive audits and cultural POVs
Proactively seek opportunities to deliver breakthrough consumer insights & cultural opportunities that can drive short & long-term business impact
Conduct research leveraging a variety of syndicated tools & subscriptions, desk research, and social listening
Lead primary research studies (both qual & quant) so experience in writing screeners, surveys, discussion guides and moderating IDIs and focus groups is essential
Collaborate with the Head of Cultural Intelligence in efforts to scale the reach and impact of Cultural Intelligence across the agency and with clients
Collaborate with interdisciplinary teams media, account, creative, brand strategy
Spearhead internal & client meetings in which to easily position yourself as a key strategic thought leader and authoritative voice on cultural insights
Provide oversight & mentorship to junior team members in the development of client-facing deliverables
Proven track record of turning compelling findings into equally as compelling content that leads to disruptive and exciting ideation
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