Job Description
Overview :
Lead a team of dedicated digital specialists in the vertical pillar areas of contextual digital display, including cross-device, PC, and mobile advertising.
Responsible for online video and content campaign activation. Accelerate client digital leadership and drive innovation through breakthrough ideas and strategy.
Role Objectives :
Lead a team of dedicated specialists across social, video, mobile and content areas and collaborate closely with category leads (Planning Directors and Planning Associate Directors)
Ensure team has the digital expertise to design the link between fluid contact choices and platforms to create experiences
Educate, push, and drive innovation among teams in key vertical areas
Actively advise and consult category teams in the development of digital strategies and ideas
Project manage up and down, funnel workload, meet project timelines, and develop plans from beginning to end (brief to strategy to negotiation to activation)
Identify and create training and development opportunities for the broader teams to ensure digital expertise
Drive development and implementation of best practices
Develop robust case studies leveraging both internal and external examples to highlight work
Understand addressability and targeting application in all digital platforms
Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams
Build partnerships and relationships in the search, mobile, and social media space with publishers and service / technology providers
Qualifications
5+ years of experience within Media Buying / Investment / Planning
Fluent in digital planning and activation (integrated, traditional campaign experience is a plus)
Strong client facing experience
Strong quantitative skills, including analytical abilities and math proficiency
Solid verbal and written communication skills
Technical proficiency, particularly with the following tools :
Prisma, Mediaocean, MBOX
Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
Excel, Word, PowerPoint
Critical thinking and problem-solving abilities
Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure
Detail oriented and able to produce accurate work
Leadership skills
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