Senior Market Research Manager

Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper.

We never stop working to find new, innovative ways to make that possible.

Qualifications

• 7+ years of work experience as a marketing researcher, preferably in the technology sector. Experience on the vendor side is also applicable.
• Passionate about customer insights and comfortable working across disciplines with cross-functional teams.
• Smart, humble, curious, a great team player, and experienced in marketing research, preferably in the technology sector.
• Experience with various qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, customer journeys and more.
• Deep understanding and experience with brand measurement and tracking, campaign measurement and creative testing.
• Proven ability to use customer insights to drive a holistic marketing strategy.
• Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and / or infographics.
• Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures.
• Experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics, SPSS, is preferred
• Familiarity with design thinking and lean experimentation is a plus.

Responsibilities

• Overall program responsibilities for brand health measurement and tracking, along with campaign measurement and creative testing.
• Conduct end-to-end research, utilizing a wide variety of methodologies (both, qual and quant), to help us gain confidence in our understanding of our users (current and future), their needs and the opportunity this uncovers for our products.
• Work closely with marketing teams and product leaders to define the most important research questions, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action.
• Define the most important insights that drive seamless customer experiences and delight and work with Marketing to action these and translate them into business impact.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is New York $156,500 - $212,000, Bay Area California $155,000-209,500, Southern California $141,000-190,500.

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs .

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.