Digital Marketing Technology Manager

About Us :

Crunch Fitness is a U.S. based brand of over 400 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia.

Our mantra and way of life is No Judgement . This is our unfiltered philosophy that drives us to create a community and a gym for all.

Work Location and Classification : New York City (hybrid) / Exempt

The Role :

The Crunch Marketing team is seeking an accomplished, service centered HubSpot expert to serve as the go to HubSpot resource for the greater Marketing team and internal matrixed partners.

The role focus is as a thought leader for improving HubSpot functionality and optimizing the effectiveness of the Enterprise HubSpot platform.

The ideal candidate brings an affinity for marketing tech, with solid proficiency in HubSpot in tandem with a creative, proactive service orientation enjoying knowledge sharing and supporting delivery of marketing excellence for the team and organization.

Reporting to the Director of Digital and Marketing Technology, this is a hybrid role working in the NYC office 3 days / week.

Responsibilities :

• Serve as the resource leader and project manager at Crunch for HubSpot projects and system management
• Develop, implement, and optimize marketing campaigns using HubSpot tools
• Configure and optimize the marketing automation platform (HubSpot) to effectively deliver business needs
• Use HubSpot and Google Analytics to produce regular performance / ROI reports and share successes and best practices across various markets and franchisees
• Manage HubSpot effectiveness across various audiences for the brand and build testing frameworks for continuous optimization of open, click-through and conversion rates
• Own the HubSpot email campaigns for corporate owned locations
• Ensure workflows, landing pages and templates are fit for purpose
• Serve as the frontline resource for internal end users to field questions, troubleshoot issues, and resolve problems. Develop process documentation.
• Ensure data quality and integrity of platform
• Develop reporting and provide analysis on emails and landing pages
• Troubleshoot ongoing problems within HubSpot and serve as a resource for external parties that work with the platform

Skills & Requirements :

• Bachelor’s degree, preferably with a concentration in marketing or relevant field
• 2-5 years of experience with digital marketing and CRM
• Extensive understanding and skills using HubSpot (Marketing Hub), and familiarity with Sales Hub is appreciated
• Excellent written and verbal communication
• Familiarity with the following preferred : Google Analytics, Google Tag Manager, creating and analyzing reports
• Proactive ownership of responsibilities with an orientation for knowledge sharing and collaboration
• Solid technical proficiency balanced with marketing acumen in campaign execution and effectiveness
• Familiarity of HTML and CSS preferred

Crunch offers competitive salaries and benefits, including medical / dental / vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination.

In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.