Email Marketing Manager

EF World Journeys is seeking an experienced marketer and brand builder to join our Marketing Team and drive our email initiatives forward.

As the Email Marketing Manager, you will play a key role in crafting and executing targeted email campaigns nurturing leads by converting them into travelers;

while also targeting past travelers to reactivate them to book once again. You will continue to enhance the post-booking experiences through messaging channels of email, SMS and push notifications.

What you’ll do : Within the Marketing team, you will own initiatives, end to end. This includes :

• Designing and executing acquisition and lead nurturing journeys to engage new and cross-product travelers, conversion-focused emails including abandon cart emails, and post-booking series.
• Utilizing Iterable to design, implement, and optimize automation workflows and marketing campaigns, including email, SMS, and push notifications.
• Serving as key point of contact between engineering and marketing to help determine priorities and translate requirements between teams.
• Defining target audiences and developing strategies to measure audience engagement.
• Leveraging customer segmentation and key data point insights to personalize communications with our customers based on known needs and pain points.
• Responsible for reporting on campaign results and overall performance.
• Using your creativity and knowledge of email best practices to help develop testing roadmaps and work with analytics partners to build and analyze reporting to track key metrics of success to continually improve our email marketing initiatives.
• Utilizing customer database to drive personalization through all channels and deliver insights to the larger organization.
• Partnering cross functionally across Marketing, Product, Operations, Strategy, and Engineering to gain strategic alignment on initiatives and bring to life your creative ideas.
• Collaborating with the creative team to develop compelling email content that resonates with our audience and drive action.
• Maintaining an email content calendar and collaborating with cross-functional teams to execute.
• Serving as an ambassador of our brand, ensuring our communications across all channels are on-brand and in-line with overall brand strategy.

Who you are :

• 5+ years of proven experience in email marketing, preferably in the B2C sector, hands on experience with customer journey orchestration technologies is a plus.
• Expertise in customer marketing email, SMS, and push campaigns, including onboarding, education, cross-sell, and customer life cycle.
• Experience with implementing internal systems into customer communications channels.
• Experience with Iterable to execute automations and targeted campaigns.
• Advanced knowledge of Relational Databases
• Willingness to go above and beyond to achieve team goals.
• Understanding of data principles and how they impact automation and personalization.
• Demonstrated experience / ability leveraging segmentation tools.
• Excitement for uncovering key insights about our customers, and experience translating insights into clear marketing briefs.
• Strong background in running email experiments and familiarity with statistical concepts around experimental design and analysis.
• Basic understanding of HTML and customer journey orchestration technologies.
• Passion for data and focus on business KPIs, to effectively prioritize projects based on potential business impact.
• Strong interpersonal skills, as this role is highly collaborative in nature across the organization including copywriters, designers, analysts, and developers.
• Strong organizational skills to support juggling multiple projects in a fast-paced, entrepreneurial environment.

Why you’ll love working here : Work in our North American headquarters where you’ll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs.Youcan expect :

• Paid international travel
• Eligibility for our Workplace Flexibility Program : our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Four weeks paid vacation your first year and ten paid holidays
• 25% company match on your 401(k)
• Excellent medical, dental, and vision coverage, along with life and disability insurance
• Wellness benefits and a yearly fitness reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
• Discounts at local venues and businesses
30+ days ago