Director of Paid Acquisition

VirtualVocations
Decatur, Georgia, United States
Full-time

A company is looking for a Director of Paid Acquisition to lead and execute a strategic, multi-channel paid acquisition strategy.

Key Responsibilities : Develop and manage global paid acquisition strategies across multiple channelsPlan, execute, and optimize large-scale paid campaigns to drive customer acquisition and revenue growthAnalyze campaign performance metrics and collaborate with cross-functional teams to improve strategiesRequired Qualifications : 10+ years of experience in paid acquisition or performance marketing, preferably in B2B SaaSProven track record of managing and scaling multi-channel paid acquisition campaignsExpertise in key paid media platforms such as Google Ads and LinkedIn AdsExperience managing significant ad budgets while achieving CAC and ROAS targetsStrong understanding of A / B testing methodologies and marketing analytics

5 days ago
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