Director of Events & Marketing

Job Responsibilities

Special Events Management (60%)

• Generate revenue for PENCIL programs and services through excellent execution of a portfolio of events; ensure budget goals are achieved for all events
• Exceptional ability to create memorable PENCIL event experiences through annual events like the Back to School Breakfast, Donor Appreciation Dinner, and A Little Night of Music that link donors, partners, and potential donors and partners to PENCIL’s mission;

and guide other staff or contracted professionals to plan and implement PENCIL events that meet that same standard

• Create communications plans for each event and work alongside the Individual Giving Manager to implement the plans
• Work with the Chief of Partnerships and Programs to design recruitment materials and a communications plan for the Principal for a Day event, and supervise event venue logistics
• Lead event committee / event chair management to assure volunteer leaders are meeting event revenue targets with support from staff
• Outline timelines and work plans for each event in order to allow for adequate input and engagement by staff members and volunteers
• Create and manage budgets for all events and manage revenues and expenses to ensure financial success that tracks fundraising goals
• Recruit and manage vendors who provide events-related services
• Manage online technology systems to capture critical event data such as ticket sales, registration, RSVPs, and auction bid information with support from the Individual Giving Manager
• Work collaboratively with the Director of Data and Outcomes and Individual Giving Manager to ensure ease of data transfer from event registration and payments sites to Salesforce
• Successfully utilize Salesforce to manage and track donor engagement with events by logging meetings, follow-up calls, and communication-related to pledge invoices, payment timing or preferences, etc.

Marketing & External Communications (30%)

Build annual content calendar, including monthly themes / stories; maintain communication cadence and key messages for PENCIL audience segments (donors, volunteers, corporate and community partners, MNPS teachers and staff);

and leverage PENCIL communication channels for campaigns as appropriate, including website, digital newsletter, and social media (LinkedIn, X, Meta, Instagram)

• Supervise and support outsourced contractor’s work to meet monthly / quarterly deliverables as they relate to the above work
• Assess audience growth and engagement by monitoring social media and website traffic
• Manage all aspects of monthly eNewsletter including generating story ideas, gathering facts, writing copy (with support from Grants and Content Manager), and sending to target groups
• Maintain up-to-date and accurate information in the Emma database (or other email software) to ensure precise information is targeted to specific groups
• Ensure website content is up to date including staff pages, impact stories, videos, events
• Development and implementation of multi-channel campaigns for partnership recruitment, recognition, and volunteer tracking
• Design print pieces to support campaigns (Canva) and supervise outsourced graphic design when needed
• Facilitate the creation of video and photo collateral to give a visual representation of our message
• Coach staff and board on how to best represent the PENCIL brand and assist in increasing the reach of our messaging
• Document all activities in the designated customer relationship management tool (Salesforce) in a timely, accurate, and complete manner to ensure a full picture of all partnerships, ensuring that data is kept current at all times
• Extract data from the Salesforce database to successfully manage timely communication to specific target audiences

Support the Development & Marketing Team (10%)

• Support Individual Giving Manager in managing third-party fundraising events benefitting PENCIL
• Create and document replicable systems and processes
• Perform other functions as assigned by the Chief Philanthropy Officer

Qualifications

EDUCATION Minimum of a Bachelor’s Degree

SKILLS

• Exceptional attention to detail
• Exceptional written communication skills
• Critical thinker who displays sound judgment in prioritizing problems to solve and opportunities to pursue
• Exceptional planning and execution skills related to creating memorable events for all participants
• Creative thinker who can effectively deliver high-level experiences that successfully promote the PENCIL brand
• Highly organized, deadline driven and detail-oriented
• Strong interpersonal skills, maturity, and good judgment
• Capable of communicating with a diverse range of individuals
• Intermediate to advanced user of technology and knowledge of technology systems that can be used to generate revenue through events
• Proficient knowledge of Microsoft Office; skilled at using both Canva and Adobe Suites is a plus

EXPERIENCE at least 5 years experience in events management, marketing, or nonprofit fundraising, with demonstrated ability to coordinate donor-facing events

CONFIDENTIALITY ability to manage sensitive information in a professional and confidential manner as outlined in PENCIL’s Confidentiality Policy