Associate Director, Experience Personalization & Optimization

Associate Director, Experience Personalization & Optimization

Job ID : REQ-10022558

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

Date : Sep 24, 2024

Location : USA

Summary

The Associate Director, Experience Personalization & Optimization will be responsible for delivering an integrated, omnichannel customer experience for specific brand(s) within the Integrated Marketing and Customer Experience, US Innovative Medicines organization.

This role will report into the Director, Integrated Experience Planner and be charged with defining and delivering a personalized, targeted, and enhanced way of reaching and engaging customers across channels to drive behavior change.

The ideal location for this role is East Hanover, NJ site but remote work may be possible (there may be some restrictions based on legal entity).

Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel / lodging to specific NJ site for periodic live meetings will be at the employee’s expense.

The expectation of working hours and travel (domestic and / or international) will be defined by the hiring manager. This position will require some travel.

About the Role

Major accountabilities :

• Partner with Integrated Customer Experience & Optimization Planners and Marketing Strategy leads to translate brand-specific and customer-centric concepts into personalized campaigns across multiple channels for specific brand(s).
• Deliver cohesive and coordinated campaigns and tactics across all touchpoints (digital and physical).
• Apply data and insights to optimize and continuously improve the customer experience in service of achieving the defined brand(s) product strategy;

analytic acumen is preferred.

• Partner with cross-functional Novartis stakeholders to effectively plan and deliver cohesive HCP and patient experiences across channels for the assigned brand.
• Architect and deliver human-centered experiences that solve a specific customer need, while also having sufficient technical expertise to understand choices and trade-offs across channels.
• Consistently and effectively apply channel and communications planning best practices; apply audience journey insights to drive channel selection and set communication priorities.
• Design and deliver programs and experiences that are on time and on budget across customer touchpoints.

Qualifications

• Bachelor's degree in related field is required.
• Master of Science and / or MBA preferred.
• Minimum of 5 years of experience in leading and developing communication or marketing strategy in a regulated industry.
• Multi-functional experience in Pharmaceutical, Healthcare or Consumer Packaged Goods preferred.
• 5 years of experience of successfully architecting, delivering, and managing an integrated, omnichannel customer experience across HCPs, patients or both.
• 5 years of demonstrated experience in utilizing data, insights, behaviors, and analytics to optimize customer experiences.
• Ability to identify opportunities and drive solutions to create an orchestrated Customer Experience.
• Ability to work in a collaborative environment, working closely with research, content, and data specialists.
• Comfort with a high level of collaborative development with cross-functional teams.
• Experience with media and content testing to analyze effectiveness of integrated communications.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders.

The pay range for this position at commencement of employment is expected to be between $158,400.00 and $237,600.00 per year.

Further, final pay determinations will depend on various factors, including geographical location, experience level, knowledge, skills and abilities.

The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and / or other benefits.

Why Novartis : Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you.

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The Novartis Group of Companies are Equal Opportunity Employers who are focused on building and advancing a culture of inclusion.

Accessibility & Reasonable Accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities.

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