The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
LNR has just created a new position in our rapidly growing company portfolio. We are looking for a dynamic, dedicated and courteous person to join our team as a Marketing Director onsite in our corporate office.
The Marketing Director’s primary duty is to oversee the entire marketing strategy for Lunar Companies, Lunar Transport, RNL Driving Academy and Baggers.
Duties / Responsibilities :
- Assess and create our company’s marketing plan and marketing strategy, and then planning, coordinating and directing marketing efforts.
- Conduct competitor research and also researches demand for an organization’s services and products.
- Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.
- Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
- Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
- Communicate the marketing plan.
- Build brand awareness, including positioning.
- Coordinate marketing projects from beginning to end.
- Compile lists that describe the company’s offerings.
- Develop and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
- Identify the company’s potential customers.
- Create and manage advertising campaigns and develop promotions.
- Perform other related duties as necessary or assigned.
SALARY BASED ON EXPERIENCE
About us :
LNR is a privately held corporation that has been in the construction industry since 1998. LNR is the parent company to Lunar Companies, Lunar Transport, RNL Driving Academy and Baggers.
Located in Indiana, LNR has grown rapidly due to the focus on quality and attention to detail that our customers expect. Built around a dedication to completing projects safely, on time and within budget, our team strives to be the best in the business.
With over two decades of experience, you can trust that we have what it takes to get your project done right.
Job Type : Full-time
Benefits :Education and Experience / Skills :
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications (Preferred)
- Proficiency with HTML, content management systems, and design software
- Experience running a marketing team
- Attention to detail
- Robust copywriting skills
- Ability to multitask and possess practical time management skills
- Excellent written, verbal and interpersonal communication skills
- Past work with digital marketing forms like content marketing and social media marketing
- Proven budget management abilities
- Professional work ethic
Work Location : Office setting
Other Duties :
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with or without notice.
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