Director, Marketing & Communications - SodexoMagic

Unit Description

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SodexoMagic is a joint venture in partnership with Earvin Magic Johnson that provides food and facilities management, as well as integrated services, for corporations, healthcare facilities, K-12 schools, college campuses and aviation lounges.

Reporting to the VP of SodexoMagic, the Director, Marketing & Communications develops and leads the production of scalable marketing strategies to retain current business partners, increase organic growth from our consumer base and expand the presence of the SodexoMagic brand in the industry through compelling storytelling to generate new business.

This role will require strategic thinking and creative problem-solving to ensure differentiation in the marketplace and delivery of amazing guest experiences across the various business segments in which SodexoMagic operates.

Key Responsibilities Include :

Leads the development of turn-key marketing and communication resources (including marketing plans, merchandising assessments, etc.

to deliver on the SodexoMagic value proposition in alignment with defined corporate objectives.

• Support sales processes as SME from proposal through to new business openings with case studies and other collateral.
• Build network of marketing champions across segments for training, engagement and innovation sharing that will further career development.
• Develop and deploy SodexoMagic assets to enhance brand visibility and the consumer experience.
• Collaborating with segment marketing leads to design supporting mobilization tools and collateral for implementation of culinary concepts (i.e. One Table).
• Leverages industry data and insights to identify opportunities for consumer engagement and revenue growth.
• Monitor key performance indicators and metrics to track the success of campaigns and make data-driven decisions.
• Assist with the development of new signature culinary partnerships and alliances to drive menu innovation.
• Manage project implementation (including budgets) of new offers and offer refresh processes across segments.
• Assist with all marketing communications activities from events, newsletters, website, graphic design management, print media, internal company communications, and crisis communication.
• Compose content for company newsletter, executives’ communications, client proposals, brochures, and website.
• Contract external vendors and direct the work of graphic design agencies, photographers, printers, and event companies.
• Maintain and protect brand standards and update as needed.

Requirements :

• At least 10 years of Marketing and Communications experience in food and beverage, hospitality or related industries.
• Bachelor’s Degree in Business, Marketing, Communications or related field.
• Entrepreneurial mindset with strong strategic thinking and analytical skills.
• Proven experience in deploying national, regional, and local programs.
• Strong influence and cross-segment collaboration skills.
• Ability to motivate and inspire cross-functional teams.
• Managing and mentoring a team without direct supervision.
• Excellent verbal, written, and presentation communication skills.
• Ability to multitask and perform at a high level in a fast-paced environment.
• Identify, develop and retain top talent.

What We Offer :

Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience.

Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include :

• Medical, Dental, Vision Care and Wellness Programs
• 401(k) Plan with Matching Contributions
• Paid Time Off and Company Holidays
• Career Growth Opportunities and Tuition Reimbursement

More extensive information is provided to new employees upon hire.

Qualifications & Requirements :

Basic Education Requirement - Bachelor’s Degree or equivalent experience

Basic Management Experience : 0-5 years

Basic Functional Experience : 5 years

Sodexo is an EEO / AA / Minority / Female / Disability / Veteran employer.

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