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Fractional CMO for Growth Strategy

Fractional CMO for Growth Strategy

VirtualVocationsGary, Indiana, United States
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A company is looking for a Fractional CMO - Strategic Growth Leader (Wellness / CPG / Beauty E-Commerce Brands).

Key Responsibilities

Define and own the digital marketing roadmap and guide go-to-market strategies for brand initiatives

Oversee performance marketing strategies and optimize the e-commerce experience for improved conversion rates

Mentor marketing teams and drive accountability across cross-functional teams with clear workflows and KPIs

Required Qualifications

10-15+ years in marketing with leadership roles at DTC consumer brands in beauty, wellness, or CPG

Proven success in scaling digital revenue and optimizing growth marketing strategies at the VP or CMO level

Deep knowledge of performance media, e-commerce, and lifecycle marketing

Experience managing marketing budgets and cross-channel reporting frameworks

Comfortable working in a fractional, fast-moving, and entrepreneurial environment

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Cmo • Gary, Indiana, United States

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