Field Social Media Specialist

Field Social Media Specialist

Location : MN - Minneapolis, United States

Have you got what it takes to succeed The following information should be read carefully by all candidates.

Time Type : Full time

Posted on : Posted 2 Days Ago

Job Requisition ID : REQ-40406

Implements field social media strategy and has accountability for supporting field advisors and the entire field division in being successful in the realm of social engagement.

Consults with colleagues in field marketing and compliance on the development and implementation of social media calendars and campaigns in support of organization business goals and content marketing strategies;

partners closely with creative, agency partners and social colleagues to collectively drive key marketing performance indicators.

Leverages social media analytics and field-specific marketing tools to drive additional opportunities to engage consumers throughout social platforms;

primarily focused on organic social posting and strategy with some paid development and execution.

DUTIES & RESPONSIBILITIES :

• Engages in high-impact support of existing field social media efforts.
• Supports work that enables field advisors to engage in social media campaigns that encourages engagement across current and prospective clients.
• Iteratively enhance the effectiveness of field social media content to attract and sustain interest, and present a prominent, positive and compelling brand identity.
• Strategically researches and proposes new and alternative approaches to leveraging social platforms for the field that complies with regulations and aligns with overall brand objectives.
• Handles governance around the field social media program, which includes ensuring all policies and guidelines are kept up-to-date and program participants adhere to them.
• Represents field social media practice in conversations that surround company content, products and brand to promote and maintain company reputation.
• Provides guidance, training and oversight to others across the organization, especially field advisors who may also engage potential clients in social media platforms.
• Manages, configures and maintains field social tools, especially Hearsay, to ensure Thrivent and its field advisors have awareness to all digital content and activity that mentions the brand.

QUALIFICATIONS & SKILLS :

Required :

• Bachelor degree in communications, business technology, e-business, social media or related discipline.
• Strong verbal and written communication skills.
• 2-3 years social media experience with technical knowledge / functional expertise in field social media.
• Advanced knowledge of social media community strategies, principles, and practices.
• Demonstrated critical thinking ability and good judgment, with an understanding of navigating misinformation and complex issues on social media platforms.

Preferred :

• Strong collaboration / team-work skills.
• Ability to work in a rapidly changing environment with a high degree of ambiguity.

Pay Transparency : Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose.

We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent.

The applicable salary or hourly wage range for this full-time role is $64,161.00 - $86,806.00 per year, which factors in various geographic regions.

The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

• The following benefits may be offered : various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance;
• health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance;
• disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays;

Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan / policy documents.

Thrivent’s plans / policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law.

This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.

[email protected] or call 800-847-4836 and request Human Resources.

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