Performance Marketing Manager

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.

C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success.

At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K.

We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview :

The Performance Marketing Manager will oversee a Digital Marketing Team to ensure that the campaign needs of CrossCountry Mortgage retail locations are.

This role is pivotal in scaling our 3rd party lead, direct, and paid digital marketing efforts while maintaining cost-effective user acquisition and retention strategies.

You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization.

This includes campaign set-up, monitoring, pacing, optimization, tracking, and reporting.

Job Responsibilities :

• Develop and execute short- and long-term multi-channel campaigns to drive qualified mortgage leads and digital retention opportunities.
• Develop and execute supporting channel strategies, such as email and awareness tactics, to enhance campaign-attributed revenue.
• Uncover new digital platforms and data sources to create pilots to present and earn broader adoption.
• Lead the development of new messaging strategies.
• Develop and manage multi-channel campaign options that are proactively promoted to branches as programs and market changes present themselves.
• Lead A / B testing strategies and execution across all channels.
• Discover new landing page tactics and techniques that improve funnel conversion.
• Monitor and optimize campaigns across several platforms.
• Develop customer personas and ad campaigns that focus on specific customer types.
• Lead new campaign optimizations that focus on first party data, identity resolution and other available data sets that could improve effectiveness.
• Manage team of digital marketers focused on multi-channel campaign execution and optimization.
• Assist in content development to target consumers throughout the customer lifecycle.
• Work with the marketing team and other groups throughout the organization to develop and enhance strategies to build effective and profitable programs.
• Identify new technologies, platforms, and advertising tactics to encourage business growth.
• Measuring and analyzing campaign and marketing success.
• Delivering performance reports to leadership and key stakeholders.
• Oversee execution of loan officer / branch-level campaigns outside of corporate initiatives.
• Project management.

Qualifications and Skills :

• 5+ years' experience working in digital advertising platforms for an ad agency or marketing department.
• Experience building campaigns in both Google Ads and Facebook Ads is a must.
• Working knowledge of social media (Facebook, LinkedIn, Twitter, Tike Tok, Instagram, etc.) platforms.
• Experience with Google Analytics and / or Google Tag Manager, a plus.
• Grows the company's paid marketing budget across direct channels through a full-funnel approach, including Paid Search, Paid Social, Display, OLV, and Local
• Experience in the Mortgage and / or Real Estate industries a plus, but not required.
• An interest in analytics and digital marketing trends.
• Excellent technical writing skills.
• Experience managing and goal setting for at least two or more direct reports.
• Ability to work both independently and cross-department to produce projects.
• Implement and improve digital advertising campaigns using Google Ads, paid social, native ad networks, CM360, DV360, and other programmatic DSPs.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job.

However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com

CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package : https : / / mycrosscountrybenefits.com /

California residents : Please see CrossCountry's privacy statement for information about how CrossCountry collects and uses personal information about California applicants.

CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual's association with a member of a protected group or any other characteristic protected by federal, state, or local law ("Protected Characteristics").

The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation.

The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.

CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD / FHA or the Federal government.

To verify licensing, please visit www.NMLSConsumerAccess.org