Director, Marketing Strategy & Planning Global Demand Generation

Director, Marketing Strategy & Planning Global Demand Generation

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Marketing Strategy & Planning Team is a critical engine driving the strategic direction, operational rigor, and investment optimization of the global Marketing organization. We are responsible for shaping marketing strategy, orchestrating the planning lifecycle, maximizing performance, and delivering significant return on investment to achieve Okta's ambitious company objectives.

The Director, Marketing Strategy & Planning Global Demand Generation Opportunity will help establish and champion Okta’s Global Demand Generation strategy and the overarching planning framework. You will lead and develop a team of global strategy and planning professionals, and partner extensively with senior Marketing and Go-to-Market (GTM) leadership to forge a cohesive set of strategic priorities, a robust growth strategy, and an effective operational plan.

What You’ll Be Doing

Lead and own the global annual and quarterly Marketing planning process for Demand Generation Marketing, driving collaboration across the Global Demand Generation leadership team and with key stakeholders in Sales, GTM Strategy & Planning, and Finance.

Direct the strategic prioritization of marketing investments, facilitating alignment among budget owners on critical trade-off decisions.

Oversee and elevate the global Quarterly Business Review (QBR) process for Demand Generation Marketing, leading your team to synthesize comprehensive performance insights in close partnership with the Marketing Analytics function.

Drive a culture of data-driven decision-making across the Global Demand Generation Marketing organization.

Serve as a highly trusted strategic advisor to senior leaders, providing expert counsel and recommendations on strategic direction, operational improvements, and initiatives to enhance effectiveness and efficiency across global marketing teams.

Lead and champion complex, critical, cross-functional, global strategic initiatives from inception through successful execution.

Build, mentor, and develop a high-performing global team of marketing strategy and planning professionals, fostering a culture of collaboration, innovation, and continuous improvement.

Collaborate closely with the Marketing Analytics leadership to ensure the development of robust and insightful reporting capabilities that meet the evolving strategic needs of the global Marketing organization.

What You’ll Bring To The Role

10+ years of progressive and impactful experience in Marketing Strategy & Planning, Strategic Analytics, or a similar leadership role within a high-growth B2B SaaS company.

8+ years of proven experience in strategically managing and optimizing significant global Marketing budgets and resource allocation.

Deep and demonstrable understanding of the critical drivers of SaaS business and marketing strategy, including advanced knowledge of pipeline and revenue analytics, investment ratios, full-funnel metrics, and the underlying marketing technology foundation.

Extensive and proven experience in developing and driving holistic global Marketing strategies that have demonstrably contributed to significant business growth and achieving company objectives within a complex, global environment.

Exceptional strategic and structured thinking capabilities, with a proven ability to dissect complex problems, develop clear frameworks, and drive insightful, data-backed solutions.

Demonstrated mastery in collaborating effectively with and influencing senior leaders and cross-functional teams across geographically distributed organizations, building strong relationships and achieving alignment on strategic priorities.

Outstanding executive-level written and verbal communication and presentation skills, with the proven ability to articulate complex strategic concepts and analytical findings clearly, concisely, and persuasively to diverse audiences, including executive leadership.

Proven experience in building and leading high-performing teams, fostering a collaborative and results-oriented environment.

BS / BA or equivalent required; MBA or advanced degree preferred.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.

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