Job Description
Job Description
Title : Paid Search & PPC Specialist
Client : Professional Services Company
Location : Houston, Texas
Type : Contract
Pay : $30-35 / hour DOE
Summary :
- Conduct clear analysis of both Paid Social and PPC campaign management through review of audience, placement, and platform research.
- Disseminate and pinpoint paid social data and advertising content via social networking platforms to inform on metrics of overall paid social strategies.
- Prepare reports for shareholder teams displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers.
- Identify key trends and usage of paid social campaigns to leverage increase of marketing efficiencies and capture new subsets of customers.
- Track and review PPC campaign data in pay search engines to evaluate placing ads on higher relevant search engine pages (SERPs) with the goal of driving traffic to site.
- Review PPC advertising data and SEM program management with online demand-driven resources by creating, testing, and reviewing optimization of marketing campaigns.
- Utilize demand-side platforms to extract data on major search platforms to ensure campaigns fit into marketing strategies for business development objectives.
- Develop data reports from launch paid social campaigns on various platforms to evaluate organization's budget, brand, and standards.
Requirements :
- 5+ years’ experience in marketing advertising, digital media, Paid Social & PPC within a marketing agency firm.
- Acclimated to working well in fast-paced environment with multiple departments, projects, and deadlines.
- Versed in the thorough knowledge and understanding of brand analysis and helping to pinpoint market / competitive trends to recommend actions to improve growth.
Education :
- Bachelors degree in Digital Advertising, Communications, Digital Marketing, or related field is required.
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