Motive Interactive, a leading Performed Based Marketing firm is seeking a P aid Search Manager . This role will report directly to the GM and is 100% Remote.
This role will be responsible for developing acquisition strategies across multiple levels of campaigns which include : planning, creative development, buying, analytics and optimizing.
Salary depends on experience.
Candidate must be c omfortable being responsible for all daily campaign management and strategy of search campaigns and have e xperience with arbitrage or aggressive CPL / CPA goals
Responsibilities
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- Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
- Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarking, custom audience lists, and custom-built automation
- Recommend landing page strategies and consult on landing page planning and optimizations and provide analytics to measure ROAS.
- Develop buying and monetization strategies across a variety of performance campaigns and verticals.
- A / B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads / conversion improvements, expand search impression share and drive higher ROI
- Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
- Demonstrates value against all initiatives by providing monthly / quarterly metrics reports
Job Requirements
- Minimum 2 years of managing paid search campaigns
- Extensive analytical capabilities in quantifying reporting and documenting performance metrics
- Strong organization and attention to detail and accuracy
- Ability to communicate well within team and across division
- Ability to manage and prioritize multiple projects simultaneously
- Must be able to make decisions in a fast-paced environment
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Paid Search Manager
Motive Interactive, a leading Performed Based Marketing firm is seeking a Paid Search Manager. A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI• Implement and test ...
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