This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters or our NYC Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
As a Director of Paid Media at Bankrate you will own the Paid Media Strategy for Bankrate.com. At Bankrate, we connect our content with individuals across numerous financial services verticals and you will lead the strategy for how we extend the reach of that content even further through paid channels.
The Director of Paid Media role will work closely with key business stakeholders to build a cohesive strategy while managing a growing team of paid media professionals to drive results.
What You'll Do :
- Own the paid media performance for all of Bankrate driving key down funnel results
- Develop new strategies for Bankrate to penetrate into new markets and expand in existing markets
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
- Build out the testing roadmaps for our Paid Media teams to execute against and ensure we deliver against core business KPIs.
- Leverage our proprietary primary source marketing stack to report on everything across the funnel with key insights to shape core business strategy.
- Manage a team of Paid Media professionals providing coaching, development, and adequate career support while getting the most out of our paid accounts.
- Own strategic relationships with key paid media vendors
- Develop comprehensive competitor insights to outline areas of opportunity in our current paid media ecosystem
What We're Looking For :
- Someone who wants to work a Hybrid Work Schedule :
- Ability to work at Red Ventures' Corporate Headquarters in Fort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays or in Red Ventures New York Office.
- Ability to work from home on Mondays and Fridays (Optional).
- A self-starting, proven performer with at least 5 years of experience in Paid Media, preferably in the Financial Services industry.
- Exceptional knowledge and background of SEM and driving down funnel results through paid tactics.
- A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
- Always curious, with strong communication skills, confidence, and the ability to work with a variety of different, and cross-functional, teams.
- Passionate about innovating in paid media, don't accept theories at face value, and enjoy testing to prove the effectiveness of tactics.
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data.
- Very comfortable working in the weeds with data using tools such as Microsoft Excel, SQL, Google Analytics, Looker / Looker Studio, Google Tag Manager, and other common reporting platforms.
- Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling.
- Diligent in tracking your competitive landscape and using this knowledge to inform areas of opportunity for Red Ventures to capitalize
- Interested in full funnel testing and page optimization. Paid Media is more than just driving traffic to a page.
Who We Are :
Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology - including Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more.
Together, RV helps millions of people worldwide make life's most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey - from first discovery of information, throughout the decision-making process, to transactions.
Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil.
For more information, visit https : / / redventures.com and follow redacted on social platforms.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate.
Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact redacted .
If you are based in California, we encourage you to read this important information for California residents linked here.
Click here for more details regarding the employee privacy policy : https : / / www.redventures.com / legal / us-emp-privacy-notice
Questions about this Privacy Notice can be directed to redacted . Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
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