Senior/Group Product Marketing Manager, Crypto

Join a leading fintech company that’s democratizing finance for all.Robinhood Markets was founded on a simple idea : that our financial markets should be accessible to all.

With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information.

Together, we are building products and services that help create a financial system everyone can participate in.

With growth as the top priority...

The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future.

If you’re invigorated by our mission, values, and drive to change the world we’d love to have you apply.

About the team + roleAs the Product Marketing Manager for crypto you’ll play a key role in the way we connect with customers to drive growth across our Crypto products.

In this role, you’ll be focused on informing and implementing a tactical roadmap of initiatives to help expand our crypto businesses and help support the launch of new products.

We are looking for a consumer product marketer who can build and launch marketing strategies that drive brand awareness and growth, as well as implement go-to-market strategies for some of our most innovative products alongside cross-functional teams from product management, creative, research, legal and more!

The role is located in the office location(s) listed on this job description which will align with our in-office working environment.

Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

Help build and execute the marketing strategies for Robinhood Crypto

Execute on the go-to-market strategy for Robinhood Crypto in the US, EU, and the Robinhood Wallet.

Partner with performance, lifecycle, creative, social, communications and our marketing agency partners to define and implement strategic growth initiatives

Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets

Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience

Track and analyze the impact of our work with our target customers in partnership with product, benchmarking, legal, compliance, and policy teams

Be a strong customer champion, creative marketer, and problem solver

What you bring

Background in a consumer-facing product marketing role in crypto / web3 is a must have

Ability to autonomously develop break-through marketing strategies

Capacity to break down complex concepts so that they’re simple, clear, and human

Strong relationship-building capabilities and ability to work cross-functionally

Data-driven approach to your work and decision-making

Qualitative analytical ability and familiarity with A / B testing

Thrives in a fast-paced environment with a bias towards action

What we offer

Market competitive and pay equity-focused compensation structure

100% paid health insurance for employees with 90% coverage for dependents

Annual lifestyle wallet for personal wellness, learning and development, and more!

Lifetime maximum benefit for family forming and fertility benefits

Dedicated mental health support for employees and eligible dependents

Generous time away including company holidays, paid time off, sick time, parental leave, and more!

Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands.

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones.

This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)

$166,000 $195,000 USD

Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)

$146,000 $172,000 USD

Zone 3 (Lake Mary, FL)

$129,000 $152,000 USD

Click here to learn more about available Benefits, which vary by region and Robinhood entity.

We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all.

If you’re ready to give 100% in helping us achieve our mission we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting.

At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees.

We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone.

Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights.

Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.