Partner Marketing Manager

POSITION OVERVIEW

As a Partner Marketing Manager at Coalescence Cloud , you will play a pivotal role in driving the success of our partnerships and amplifying our brand presence in the market.

In this role, you will be responsible for building and executing co-marketing strategies that strengthen partner relationships, drive demand generation, and align with Coalescence Cloud's growth objectives.

This position reports directly to the Chief Marketing Officer and involves collaborating closely with both internal teams such as Sales, Product, and Marketing as well as external cross-functional teams from partner organizations.

The ideal candidate is a strategic thinker with a deep understanding of the SaaS ecosystem, exceptional communication skills, and a passion for building impactful partnerships.

RESPONSIBILITIES

• Partner Communications :
• Develop and maintain ongoing communication channels with partners through newsletters, social media, webinars, events, and other channels, ensuring they are well-informed and engaged with Coalescence Cloud's partner value proposition, vision, and offerings.
• Serve as the primary point of contact for marketing-related inquiries from partners, maintaining strong relationships and fostering open communication.
• Create and manage partner communications calendars to ensure timely and relevant content that aligns with strategic objectives.
• Customized Partner Marketing Plans :
• Collaborate with key partners to develop tailored go-to-market (GTM) strategies that align with both Coalescence Cloud's and the partner's business objectives.
• Work with partners to create and implement marketing campaigns that highlight our joint value propositions and drive measurable outcomes.
• Conduct joint business planning sessions with partners to identify opportunities for growth and prioritize marketing initiatives based on ROI and strategic fit.
• Demand Generation :
• Design and execute joint marketing programs, including webinars, co-sponsored events, email campaigns, and digital advertising, to drive partner-influenced leads and pipeline growth.
• Partner with Sales teams to track and measure the impact of partner marketing initiatives on demand generation and revenue targets.
• Optimize campaigns based on performance analytics to maximize reach and engagement, reporting on key KPIs and adjusting strategies as needed to achieve targets.
• Thought Leadership and Brand Building :
• Lead the development of joint customer case studies, success stories, and testimonials to showcase the value of Coalescence Cloud's solutions in the market.
• Organize and execute joint content pieces with partners, including white papers, eBooks, blog posts, and other assets to drive engagement and brand awareness.
• Represent Coalescence Cloud at industry conferences, partner events, and networking opportunities, acting as a brand ambassador and strengthening our reputation in the ecosystem.
• Collaboration and Cross-functional Coordination :
• Report directly to the Chief Marketing Officer while working closely with Sales, Product Marketing, and the Partner Success team to ensure alignment across all partner marketing efforts.
• Act as a bridge between Coalescence Cloud and partner organizations to share insights, best practices, and feedback.
• Coordinate with the Product team to ensure accurate messaging around product offerings and value propositions in all partner marketing materials.

REQUIREMENTS

• Proven track record of developing and executing end-to-end partner marketing strategies that drive brand awareness, partner sales alignment, and demand generation.
• 5+ years of demonstrated experience in Partner Marketing and / or Field Marketing within a SI / Consulting or SaaS / Technology company;

preferably in the Salesforce ecosystem.

• Experience working within a cross-functional team within the employer and with the partner organizations, with a strong ability to collaborate and influence at all levels.
• Passion for partners and a deep understanding of the Salesforce partner ecosystem.
• Confidence in managing budgets and making data-driven decisions to optimize spend.
• Excellent written, verbal, analytical, and interpersonal skills, with a talent for creating compelling content and communications.
• Strong executive presence, with the ability to listen, respond, and empathize with partners and customers.

In addition to the salary range, this role will have a bonus component based on annual performance.

To be discussed further after the final interview round.

COMPANY OVERVIEW

We are Coalescence Cloud, a rapidly expanding technology consulting company with a focus on Certinia. We leverage our considerable technical experience as Salesforce Consulting, Managed Services, and AppExchange Partners to create tailored solutions that meet each client's unique needs.

In addition to offering a wide range of services, including Salesforce implementation, customization, and integration, we provide ongoing support and maintenance to ensure the smooth operation of Salesforce solutions.

We are proud of our team of experts who work tirelessly to help our clients succeed, and we look forward to continuing to grow and deliver outstanding results.

BENEFITS

Medical, Vision, Dental, and Life insurance plans

Company HSA Contribution

PTO and Holiday : 12 PTO days, 6 sick leave days, and 11 Paid Holidays

Inclusive Maternity and Paternity leave policies

End of Year Utilization Bonus

One-time Certification Bonuses

401k Management

GymPass (Now WellHub) Membership

Compensation Statement

Compensation at Coalescence Cloud Consulting varies depending on various factors, such as role, skill set, and level of experience.

As required by local law, we have provided above a reasonable range of compensation for the role described. Please note that salary ranges are subject to change and are not intended to be the only factor considered when making hiring decisions.

We also offer a comprehensive benefits package which includes health insurance, retirement plans, paid time off, and other perks.

What We Believe

At Coalescence Cloud Consulting, we are committed to building a diverse and inclusive workforce where everyone feels valued, respected, and empowered.

We believe that diversity is essential to our success and helps us better serve our clients and communities.

Equal Employment Opportunities

Coalescence Cloud Consulting is an Equal Opportunity Employer. We believe that every individual should be treated with respect and dignity regardless of their age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation.

We do not discriminate against employees or applicants on the basis of their age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other protected status as provided by federal, state, or local law.

Coalescence Cloud Consulting is committed to providing equal employment opportunities to our service men and women, including veterans.

Requesting Accommodations

Coalescence Cloud Consulting is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodations.

If you require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process.

Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

Other Employment Statements

Coalescence Cloud Consulting prohibits discrimination or retaliation against employees who have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

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