Marketing Automation Business Partner

Marketing Automation Manager

We are seeking a motivated and detail-oriented Marketing Automation Manager to join our Marketing Engine team. The ideal candidate will be a self-starter with strong project management skills, a keen eye for quality control, and excellent communication abilities.

Position Responsibilities

Campaign Execution & Optimization :

• Serve as the automation partner for Digital Marketing Specialist, Marketing Engine deploying all automation campaigns across Zoetis US. Included but not limited to : email creation and deployment, A / B testing, Email Studio, Mobile Studio, Automation Studio and Journey Builder.
• Collaborating with Digital Marketing Managers to increase the use of audience segmentation, message personalization and A / B testing
• Responsible for reporting Salesforce marketing cloud metrics and KPIs in presentations and drafting insights for optimization.
• Leverage automation features to streamline campaign workflows and improve efficiency
• Ability automate lead routing for sales call tools including the use of internal tools; seeking support from additional technical experts were needed
• Strong project management skills with ability to manage multiple projects simultaneously and meet deadlines without compromising quality.

Cross Functional Collaboration :

Organizational Relationships

Education and Experience Requirements

Technical Skills Requirements

Physical Skills Requirements

The US base salary range for this full-time position is $103,000 - $148,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for short-term incentive compensation This position is also eligible for long-term incentives In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.