Ecommerce and Digital Marketing Manager

Ecommerce and Digital Marketing Manager

Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He / she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company's online presence.

Key Responsibilities

• Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
• Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
• Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
• Plan, execute, and analyze A / B tests to improve website design, content, and functionality.
• Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
• Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
• Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
• Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
• Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.

Key Requirements

We will set up the new hire for success by having him / her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.

Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience.

Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state / province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Blinds To Go. Building a great company…one person at a time.