Job Description
Job Description
This position is full-time in our Sun Prairie, WI office.
The Website and Social Media Specialist is responsible for creating and managing content on the Green Residential Services, Green Building Maintenance Services, and Safety Green Training Websites and social media platforms, ensuring that content is compelling, accurate, and consistent with appropriate branding messaging and brand standards for each of the company endeavors.
The position will update and maintain the website and relevant landing pages, manage the centers social media accounts, and maintain the marketing departments digital assets.
The ideal candidate will possess exceptional attentional to detail, creativity with a strong design aesthetic, and ability to synthesize complex information.
Specific Requirements :
Website
- Regularly update existing content and generate new content.
- Create and edit existing landing pages as needed.
- Develop and execute SEO strategy.
- Analyze site performance across key metrics.
- Troubleshoot website-related issues.
- Creation and management of an ecommerce website for our Safety Green Training site.
- Revamp the residential and commercial sites as needed to keep the sites fresh and compelling.
Social Media
- Manage and execute social media strategy and benchmarking for accounts including Facebook, Instagram, YouTube, Pinterest and LinkedIn.
- Generate, edit, and publish original content.
- Manage paid digital ads via Facebook, Google, and NextDoor
- Track effectiveness of content and campaigns. Make recommendations for improvement.
- Maintain content calendars.
- Monitor all digital mentions, relevant social media accounts, and comments / direct messages. Communicate with followers in a timely and professional manner regarding responses to queries, customer reviews, and feedback.
- Stay up to date on social media best practices and new technologies.
Digital Asset Management
- Maintain marketing digital assets (images, logos, collateral and video) including cataloging and archiving.
- Identify new assets needed for future campaigns.
Those selected for interviews will be asked to provide samples of original social media content and website development.
Preferred Qualifications :
- Experience with WordPress sites; HTML is a plus
- Strong understanding of social media analytics, content optimization, and paid digital ads.
- Graphic Design skills and experience.
- Video production and editing experience.
Knowledge, Skills and Abilities :
- Exceptional independent writing skills and experience editing for clarity and grammar.
- Creative thinker with strong eye for design; experienced in graphic design and video production / editing.
- Up to date with web and social media technologies and best practices.
- Experience with problem solving under pressure and attention to detail.
- Excellent time management and organizational skills.
- Works well in a team and individually.
- Outstanding customer service.
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