Sr. Director, Customer Marketing (Retail, Public, Systems)

Are you energized by a highly visible and strategically important role that allows you to drive and shape US marketing strategy development and execution, people leadership and commercial goal attainment?

If so, the Sr. Director, Customer Marketing (Retail, Public, Systems) could be an exciting opportunity to explore.

This role will be the US Customer Marketing lead for Vaccines, reporting to the Vice President of Marketing for US Vaccines.

This person will play a critical role in strategy development and execution of customer-centric solutions with a focus on IDN (Integrated Delivery Networks) / Systems, Retail Marketing and Public Marketing, including CDC (Centers for Disease Control & Prevention) commercial engagement.

In this role you will be accountable to drive US strategy and execution, to lead a team of US marketers plus a team of cross-functional stakeholders, and to maximize ambition.

The successful candidate will have a proven record of US marketing strategy development and execution, people leadership and commercial goal attainment.

This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and highly experienced marketer who can lead the way.

Key Responsibilities :

Partnering with US Brand and Customer Facing commercial teams

Overseeing creation and implementation of the strategic and operating plans

Setting direction and ensuring strategic alignment across functional stakeholder groups

Defining metrics & assessing performance

Achieving annual VBU sales targets

Leading / developing a high performing team of marketing directors / managers / associates

Maintaining detailed understanding of customer segments and competitive marketplace

Defining customer insights, journeys, and segmentation; GSK positioning; creative strategy, core messaging and content plans;

integrated, cross channel promotional mix for Customer segments

Fostering an environment of innovation, inclusion, challenge, trust and development

Essential attributes for the role include ability to :

Demonstrate an understanding of channels, pricing, and market access strategies

Develop strategy, particularly in complex and novel environments

Drive market and brand opportunity analysis and develops actionable brand insights

Recognize trade-offs and makes adjustments as needed; prioritizes short / long-term needs

Define, track, analyze key performance measures and make data-driven decisions

Prioritize, pivot, and manage multiple projects simultaneously

Influence at all levels & build strong relationships in a matrix environment

Demonstrate sense of ownership for the shared success of the team and asset

Drive culture of trust, respect, transparency, and accountability

Basic Qualifications :

Bachelor’s degree

8+ years commercial management experience, inclusive of a minimum of 4 years’ experience in marketing

3+ years’ experience in direct people management including second line leader experience of groups in sales, marketing, or operations

Experience in US healthcare brand and / or customer marketing

Experience developing & executing brand marketing plans

Preferred Qualifications :

6+ years marketing experience

Vaccines experience strongly preferred

Broad commercial experience, including : Brand lifecycle managementSenior leader engagementMatrix team leadershipCategory / disease and product strategy developmentTactical plan development / execution, including integrated channel mixCustomer insight, Messaging, campaign, creative developmentAgency managementBudget management; P&L ownership

Please visit to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose to unite science, technology and talent to get ahead of disease together so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns as an organisation where people can thrive.

We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory / immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive.

We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves feeling welcome, valued, and included.

Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

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