Associate Manager, Influencer Marketing

Job Summary : WHO ARE WE?

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders : Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.

Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.

These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

This highly organized influencer marketing professional will primarily be responsible for managing the day-to-day tasks associated with the campaign planning and execution for Live Nation’s touring campaigns.

WHAT THIS ROLE WILL DO

Reporting into the Senior Director of Influencer Marketing, this individual will be responsible for interfacing with hundreds of influencers with the goal of generating awareness and selling tickets to Live Nation tours.

This individual will be involved across the entire campaign cycle ensuring influencers are briefed and equipped to create engaging content.

This professional will :

Source and pair potential influencers to Live Nation tours based on campaign parameters

Assist in the planning and forecasting of potential campaigns

Conduct outreach to influencers with key offer terms of participation

Support whitelisting access setup with influencers to help facilitate the creation of social ads

Lead briefing calls with influencers

Work with paid media teams to ensure campaigns are set up correctly with the relevant assets and placements

Assist with influencer onboarding to the Influencer Network to automate reporting and payment

Lead the contract redlining process between influencer and internal teams

Ensure all legal agreements are fully executed and stored on central box folder

Handle ticket fulfillment requests for influencers

Handle on-site execution / influencer handling at concerts

Report and analyze influencer campaigns and write case studies summarizing campaigns

Keep track of influencers' posts by capturing and storing screen recordings

Facilitate timely influencer invoice payments

WHAT THIS PERSON WILL BRING

3+ years of experience in social media or other relevant experience

Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications

Experience with Creator IQ or similar CRM / management platform

Willingness to travel to events for influencer handling / wrangling

Strong knowledge of Microsoft Excel and willingness to learn basic formulas and functions

Strong written communication

Strong understanding of social media platforms and the latest trends

Ability to multi-task and communicate effectively with different levels of the organization

Ability to work efficiently under tight deadlines

Proficient in Microsoft Suite

Understanding of web analytics is a plus

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

BENEFITS & PERKS

Our motto is Taking Care of Our Own’ through 6 pillars of benefits :

HEALTH : Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF : Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH : 401(k) program with company match, Stock Program

FAMILY : New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER : Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS : Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and / or restrictions imposed by applicable local, state or federal governments has evolved over time.

Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available.

You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.

We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.

As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.

Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.

Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.

Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

California Hiring Pay* : $67,000

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law.

It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California.

Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees.

In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.