Social Media Manager

SOCIAL MEDIA MANAGER

Job Description

Ready to make a difference? SAHARA Las Vegas is looking for an experienced Social Media Manager to join our high-performing digital marketing team.

This self-motivated individual will be responsible for developing and implementing social media strategy, working and coordinating with team members to encourage adoption of social media techniques into the corporate culture, and building a highly engaged online community of brand advocates.

Reporting to the Executive Director of Digital Marketing, the Social Media Manager will maintain day-to-day activity across all social channels and across several personas, as well as conduct regular reporting and work on several digital platforms to broadcast property offerings.

This will be a highly collaborative position that calls for someone creative who can take concepts from ideation to execution.

Job Focus

• Develop compelling, unique, and original content for publishing on all company-owned social media channels.
• Connect with our social audiences using unique and engaging copy, images, video, and interactions.
• Monitor, report, and respond to guest service issues, questions, reviews, and recommendations on social media channels.
• Conduct social media contests, sweepstakes, and giveaways for follower growth, engagement, and data acquisition.
• Join in relevant local, regional, and global social conversations.
• Establish and conduct a regular reporting cadence that sets and tracks measurable goals, as well as use data and analysis to determine what tactics are inspiring social audiences.
• Maintain and safeguard brand voice and a unified messaging strategy across online networks.
• Perform periodic social media profile optimization.
• Create comprehensive social media creative and image specifications, talking points, and guidelines for partners and vendors.
• Work closely with partners, vendors, and sister companies on cross-marketing opportunities to maximize brand awareness and ensure adherence to established guidelines.
• Develop and maintain a content calendar.
• Maintain a live social media presence during key property events.
• Perform competitive analysis.
• Stay up to date on evolving algorithms, best practices, and identify industry trends.
• Research and recommend social media tools as needed.
• Create and improve internal processes and structure as it relates to social media.
• Focus on content creation as a key responsibility, ensuring a constant presence throughout the property to capture and create engaging content.
• Develop relationships with key department and third-party stakeholders, spending significant time away from the desk to engage with various teams and activities.
• Align with influencers, introducing yourself to them in person when they arrive, and help them curate deep, meaningful, and purposeful itineraries that showcase the unique value propositions of SAHARA.
• Understand that this is a non-traditional role requiring mandatory attendance during evenings and weekends to support nightly events and other property activities.
• Other duties as assigned.

Desired Qualifications

• Bachelor’s degree in Marketing, Public Relations, Journalism, or Communication, or three to five years of relevant experience.
• Minimum three years of proven professional experience in building, engaging, and connecting with audiences across multiple channels, as well as the ability to interpret analytics, communicate results, and formulate strategy using actionable data.
• Experience creating effective storylines, shooting, and editing videos for social.
• Strong familiarity with photo / video editing software and basic graphic design tools.
• Expert-level familiarity with building, managing, optimizing, and executing high-converting paid social media campaigns.
• Self-starter with excellent project management skills, including schedule development, tracking, task prioritization, and an ability to meet tight deadlines.
• Demonstrate unique creativity and documented immersion in social media.
• Knowledge of blogging and influencer ecosystems.
• Exhibits the ability to jump from the creative side of marketing to the analytical side.
• In-depth knowledge of online reputation management.
• Is a team player with the confidence to take the lead and guide other employees when necessary.
• Maintain a positive, upbeat, and approachable attitude online and offline.
• Demonstrated problem solver with highly developed interpersonal skills in working with a variety of people and settings.
• Familiarity with website analytics tools.
• Passionate about their role.
• Collaborative, creative, takes initiative, and great with follow-through.
• Experience in a similar hotel, resort, casino, or entertainment setting a plus.
• Lives and breathes all things social media and digital, and a sense of humor is a plus.
• Must be 21 years of age or older.
19 days ago