Digital Marketing Manager, Ads Marketing Demand Gen

DESCRIPTION

Check out the role overview below If you are confident you have got the right skills and experience, apply today.

We're looking for a motivated, customer-obsessed, analytical Digital Marketing Manager, with deep expertise in email marketing and marketing automation, to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions leverage Amazon's innovations and insights to find, attract, and engage audiences throughout their daily journeys.

With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

Are you skilled at email marketing and building cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our target audience?

We are looking for a Digital Marketing Manager to join our growing omnichannel marketing team and reach our customers, current and prospective, with stories and facts about Amazon Ads, across a variety of channels : including email, mobile, and our Ads UI.

Key to success in this role are an ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale.

You will be responsible for building, executing, and QA'ing digital experiences and reporting on results for a high-visibility global program.

This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time.

You will also cross-share learning with global teams to share best practices and insights. Our team values attention to detail, the ability to work autonomously, motivation to find better solutions for our customers, and having fun while accomplishing our goals together.

Key job responsibilities

• Plan, design, and execute email and cross-channel marketing initiatives that drive adoption of Amazon Ads solutions.
• Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
• Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages.
• Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
• Optimize against key metrics including CTR, open rates, attribution metrics, and engagement.
• Leverage in-house CRM tools to increase campaign performance.
• Track best practices, monitor industry trends, and make recommendations.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

A day in the life

The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating campaigns with marketing automation tools, analyzing engagement data, and solving problems).

The candidate should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills and the ability to multi-task and thrive in a fast-paced environment.

The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized messages to customers.

BASIC QUALIFICATIONS

• 4+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Bachelor's degree in Business, Marketing, or other related area.
• Basic SQL knowledge.
• Analytical skills in Microsoft Excel to review, manipulate and analyze data. Proficient in MS Office : Microsoft Excel, Word, Access and PowerPoint.
• Ability to deal with ambiguity in a fast-paced environment where not all processes and procedures are clearly defined. Agility to change directions quickly as needed.

PREFERRED QUALIFICATIONS

• Experience in B2B, digital advertising, and ad-tech products / services.
• Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools.
• Strong execution capability with highest standards in a rapidly evolving business.
• Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research.
• The ability to comfortably and confidently work with both technical and non-technical individuals.
• Strong understanding of SQL and data processing tools.
• Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation.
• Excellent written and verbal communication skills.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit https : / / www.amazon.jobs / en / disability / us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900 / year in our lowest geographic market up to $151,700 / year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.

For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits. This position will remain posted until filled.

Applicants should apply via our internal or external career site.

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