Strategic Audience Insights & Research Manager

Strategic Audience Insights & Research Manager VIAJP00001131 A leading digital streaming network is seeking a Strategic Audience Insights & Research Manager.

The candidate will focus on conducting research and developing audience insights through a variety of qualitative and quantitative methodologies, as well as assist in the design, implementation, and analysis of research to inform other departments on strategies for unscripted content.

You will primarily work on research projects across linear and streaming platforms. The ideal candidate is a media Research professional with a knowledge of / passion for media, entertainment, and consumer insight.

The company offers a great work environment! Strategic Audience Insights & Research Manager Pay and Benefits :

• Hourly pay : $60
• Worksite : Leading digital streaming network. (New York City, NY 10019 - Hybrid - Likely Monday and Tuesday in office)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours / week, 6 Month Assignment Strategic Audience Insights & Research Manager Responsibilities :
• Help conduct proprietary quantitative and qualitative studies focused on targeted audience needs (e.g. monitoring the health of key unscripted series, informing future season development / marketing, concept / pilot testing new ideas, consumer deep-dives).
• Collaborate with internal teams to assess show performance and / or potential.
• Effectively handle external vendors by monitoring key timelines and details, including recruitment of respondents, development of research instruments, analysis of data, and delivery of a report with relevant findings
• Assist with managing the company's online consumer community to drive rich insight. Strategic Audience Insights & Research Manager Qualifications :
• 5-6+ years of experience in related research field (e.g., marketing, analytics, creative, or content research) in the entertainment / media industry.
• BA / BS degree in a related field.
• Experience in designing, executing, and analyzing qualitative research, including screener development, discussion guide development, analysis, and reporting.
• Experience in quantitative research, including survey design, question writing, sample design, and analysis.
• Familiarity and / or proficiency with ratings data, social listening tools, and / or secondary data resources (YouGov, YPulse, GWI, Gartner, etc.).
• Ability to turn complex insights into clear, easy-to-understand, and visually compelling deliverables (e.g., presentations, toplines, etc.) that tell cohesive stories.
• Ability to use multiple data streams (e.g., custom research, syndicated research, secondary resources, performance analytics, etc.

to effectively communicate insights to the business.

• Ability to handle multiple projects at one time.
• High level of accuracy & attention to detail, with strong analytic and project management abilities.
• Interest in tracking / analyzing content trends.
• Highly organized, collaborative, self-starter with the ability to work under pressure, set priorities, balance multiple small and large-scale projects, and meet tight deadlines.
• Excellent interpersonal skills to engage with a wide range of personalities within the organization.
• Love of all things television & pop culture. Shift :
• 9 : 00 am-5 : 00 pm or 10 : 00 am-6 : 00 pm ET
1 day ago