Job Description
Overview :
The Senior Media Planner is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations.
The Senior Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies.
This position does not include content development, community management or copy development.
Responsibilities :
- Assist in overarching paid social media strategy development for Marriott International
- Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
- Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
- Manage social campaign budgets, including media authorizations and management of billing reconciliation process
- Interact daily and maintain rapport with Marriott client teams and the Social partner teams
- Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Lead media planners and buyers through campaign lifecycle processes, from planning to execution
- Develop and present tactical plans and testing recommendations
- Support 1-2 direct reports
- Other responsibilities as assigned
Qualifications
- Bachelor degree in related field or equivalent work experience
- 2+ years experience in social media, advertising or related field
- Experience with various planning and campaign management / ad serving tools and technology (Prisma, DCM)
- Experience with various social platforms required : Meta, Pinterest, Snap, TikTok (Reddit and LinkedIn are a plus)
- Experience with full funneled media is a plus
- Experience analyzing data
- Familiarity with basic accounting / media math principles
- Must be a self-starter, with strong media agency planning and organizational skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Strong time-management and organizational skills
- Strong written and verbal communication skills with the ability to present to peers and clients
- Proven ability to develop and maintain strong professional relationships with colleagues and vendors
- Experience managing multiple, competing priorities, duties and / or projects. Proven ability to accommodate evolving responsibilities and last minute changes
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