Digital Marketing Specialist

Job Description

Job Description

Collette is seeking a Digital Marketing Specialist to join our Marketing team. This is a hybrid role based at our headquarters in Pawtucket, RI.

About Collette : Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise.

Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future.

Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world.

From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another Collette is all about the people.

So, what are you waiting for? Your journey starts here.

Job Summary :

Collette is looking for an experienced digital marketing professional to assist in the implementation and management of our paid search ad campaigns.

This role will be an individual contributor, reporting to the Performance Marketing Manager. The ideal candidate has hands-on experience executing and optimizing SEM marketing campaigns with a focus on customer acquisition and retention.

Our business is rapidly growing, and we expect this role / team to grow over time as our digital commerce business continues to expand.

Primary Functions :

• Support planning, execution and optimization of paid search marketing campaigns with a focus on generating high quality leads across domestic and international markets
• Monitor monthly ad budgets and pacing while ensuring lead generation and acquisition targets are met
• Research and mine search query data to find new keywords to expand and target prospective travelers
• Assist in the creation of ad copy and landing page content and coordinate with in-house Creative team on needs, requirements and priorities
• Compile data for month-end reporting to identify trends and make recommendations for improvement
• Regularly analyze performance metrics and data to identify areas of opportunity to achieve campaign performance goals
• Implement, monitor and troubleshoot tracking analytics tags across ad platforms, Google Analytics 4 and marketing automation / CRM tools

Knowledge and Skills

• Associate’s Degree, Bachelor’s Degree or equivalent experience required
• 2+ years of experience in Paid Search / SEM / Analytics, either in-house or agency-side
• In-platform Google Ads management experience is required; Microsoft Ads experience preferred
• Demonstrated understanding of audience building / targeting techniques
• Data analysis and strong Excel skills
• Working knowledge of Google Analytics 4, Google Tag Manager and Power BI preferred
• Experience working with HubSpot or similar marketing automation tool
• Excellent communication skills and ability to relay information concisely
• Ability to think creatively about how to solve problems
• Familiarity with A / B testing
• Availability to work in our Pawtucket office 60% of the time
• Experience in the travel industry is a plus, but not required

Keys to Success

• Flourishing in a collaborative environment
• Being great at working autonomously when needed
• Obsession with data and optimization
• Strong organizational skills and attention to detail
• Intellectual curiosity : always wanting to learn more about new / exciting technology and channels
• Helpful Certifications : Google Ads, Google Analytics, HubSpot

Salary Range : $43,000 - $73,000