Let's Grow Together
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
Our mission is to live our at your side promise and simplify and enrich the lives of our customers, employees, and communities.
With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next.
We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education.
If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be at your side every step of the way.
The Manager, Public Relations & Ambassador Marketing oversees the Public Relations and Ambassador Marketing functions, including their execution across various brand channels such as social, paid, and others for Brother and its subsidiaries.
The role manages communication activities, demonstrates strategic thinking, leadership, and creative storytelling in their management approach.
In addition, this role oversees development, implementation, and reporting of strategic and tactical B2C and B2B Public Relations and Ambassador related programs.
Efficient and effective management of their associated budgets are essential to the function.
The Manager drives planning efforts with alignment from key stakeholders in business and marketing / media to implement and measure programs.
Lastly, the role partners with teams and agencies to achieve business objectives and strategic initiatives for Brother and all its business units and subsidiaries.
WHAT YOU’LL DO
Public Relations (PR) Management
- Create and manage the overall strategy and implementation of PR initiatives, with approval from CXC leadership for Brother and their Business Units
- Develop and execute PR strategies on behalf of Brother that enhance its Business Units and company visibility across the PR landscape
- Build and maintain media outlet relationships across the printed, digital, and social landscapes
- Craft and distribute press releases, arrange interviews, and media train internal teams
- Act as internal point person for PR, working with CXC and business units to align on strategies, tactics, and the measurement thereof
- Plan and organize press conferences, media briefings, public events, and private events on behalf of Brother. Ensure events align with Brother’s image and branding
- Anticipate potential PR issues, develop proactive strategies to manage them
- Respond to negative press and comments across PR landscape swiftly to maintain brand reputation
- Oversee creation of PR content and its syndication / inclusions including press releases, speeches, public statements and more.
Ensure content is consistent with brand voice and messaging
- Maintain a strong understanding of media relations and industry dynamics across all PR landscapes and outlets
- Provide key insights to CXC teams to evolve campaign relevancy and PR program success
- Market to both the B2C and channel audiences in press, and identify the right approaches when communicating to B2B and B2C audiences
- Maintain PR placement tracking across all media, digital and social engagements
- Collaborate with the social media teams to ensure brand consistency across platforms with regards to PR related content and its execution
- Foster engagement and collaboration across CXC and other teams with regards to PR execution and strategy
- Manage the cadence of touch-base calls with PR and Ambassador agencies to ensure all deadlines are met, materials are created and approved, and calendars are current
- Work collaboratively with PR agencies to create and approve press materials, including press releases, interview preparation documents, and presentation materials for senior management
Ambassador Campaign Implementation and Management
- Plan, develop, and implement Ambassador related media campaigns for all product categories
- Collaborate with all internal channels to drive Ambassador related content creation and implementation into brand media / marketing channels including SEO impact
- Identify and share trends and insights on Ambassador marketing and optimize spend and performance based on the insights and historical performance
- Develop and manage workflow and process of Ambassador-centric content from creation to implementation with internal teams using Workfront and other project tracking platforms
- Brainstorm new and creative growth strategies with product and marketing cross-functional teams with regards to Ambassador execution that align to BU and Product roadmaps
- Provide thought leadership on Ambassador marketing and media best practices and use cases
- Collaborate with internal teams, agencies, and other vendor partners to create best in class influencer creative and the implementation thereof to drive engagement and relevant KPIs to measure success
- Track content performance by Ambassador and report on impact and lift
- Evaluate emerging platforms and technologies for Ambassador content driven marketing and provide thought leadership and perspective for adoption where appropriate
Reporting & Analytics
- Deliver monthly reports detailing performance against key engagement and retention metrics
- Utilize social Ambassador tools to define campaign metrics, reporting on KPIs to all brand stakeholders
- Measure and report performance of all Ambassador marketing campaigns and assess against goals (ROI and KPIs)
- Measure and report performance of all PR efforts and their impacts
- Deliver post initiative PR analysis reporting on key ten pole moments
- Monitor and report on the effectiveness of PR campaigns and strategies. Use insights to make data-driven decisions and improve future PR efforts and share learnings across the organization
ABOUT OUR IDEAL CANDIDATE
Education
- Bachelor's Degree (or equivalent experience) in Business, Marketing, Journalism, Communications, PR, or related field- Required
- Master’s Degree in Business, Marketing, Journalism, Communications, PR, or related field- Preferred
Experience
Minimum 7 years of experience in a combination of relevant experience spanning the following areas :
- Experience managing public relations, Ambassador marketing, and social media strategy / implementation in a corporate or agency organization
- Experience managing a budget and a diverse product portfolio
Software / Technical Skills
- Strong knowledge of traditional PC and Apple business and creative software suites
- Knowledge of Media Tracking Platforms like : Cision, Hubspot or Meltwater Intermediate Preferred
Other Skills, Knowledge, & Abilities
- Strong knowledge of public relations and influencer marketing best practices, strategies, and tactics
- Strong knowledge of social media channels, including but not limited to : Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
- Strong communication skills (verbal, written, interpersonal)
- Collaboration skills, with the ability to work in a wide variety of stakeholders to achieve organizational goals
- Attention to detail and follow-up ability
- Knowledge of Digital PR Tools Prowly, Muck Rack, Prezly or Critical Mention Preferred
- Knowledge of the office equipment B2C / B2B markets
ADDITIONAL DETAILS FOR THIS ROLE
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
- The salary (or hiring) range for this position is $101,000 - $130,000 per year.
- Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data.
- This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives.
- Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.
WHAT WE OFFER OUR EMPLOYEES
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance.
Here are some of the benefits of working with us :
- Competitive Compensation : We offer a competitive salary and bonus program to reward your hard work and dedication
- Comprehensive Benefits : Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
- Professional Development : We're committed to helping you grow in your career with opportunities for training and development
- Work-Life Balance : We support your well-being with flexible work arrangements and a focus on work-life balance
- Employee Engagement : Join a team that values your contributions and celebrates success together
J-18808-Ljbffr
Manager, Public Relations & Ambassador Marketing
Manager, Public Relations & Ambassador Marketing. Public Relations and Ambassador Marketing functions, including their execution across various brand channels such as social, paid, and others for Brother and its subsidiaries. Experience managing public relations, Ambassador marketing, and social...
Director, Public Relations, Social, and Influencer Marketing
Collaborate with brand marketing, the internal creative team, and our DTC team to ensure PR, social and influencer marketing is aligned with the overall brand and business needs per season and by-product. Manage agency relationships, projects, SOW and negotiations with Evenflo's respective PR, socia...
Senior Manager, Marketing Client Relations Boston, MA or Chapel Hill, NC
As a Senior Manager, Marketing Client Relations you will be responsible for managing client relationships for the Well Marketing team, developing marketing plans, tracking and reporting on marketing results, working with other members of the marketing team to develop marketing campaigns, and staying...
Director of Marketing and Public Relations
Managing the provision of marketing and public relations services for SCLSNJ;. Master’s degree in Marketing, Public Relations, Communications, or a comparable field and a minimum of ten (10) years of full-time progressively responsible management including supervision of staff or any equivalent comb...
Construction Project Manager
We are in search of a seasoned Project Manager to join our dynamic team. Review the project schedule with senior management and all other staff that will be affected by the project activities; revise the schedule as required. Execute the project according to the project plan. Ensure that all project...
Marketing Coordinator
Additionally, the Marketing Coordinator provides administrative support to the Marketing team to ensure effective operations. The Marketing Coordinator is responsible for enhancing HFOT’s public relations efforts by managing and executing external outreach through media relations, event promot...
Levitate Marshfield - Retail Brand Ambassador - Fall 2024
As a team member, you become the face of the brand to everyone who walks through the door and it's your job to provide a certifiably top notch hang for all friends, family, and customers while keeping things fun and light as you tackle a daily hit-list with a likeminded crew. ...
Marketing Coordinator
Work as part of a small team to support local and regional marketing efforts. Monitor and report on competitive landscape to identify marketing opportunities. Manage inventory and organization of marketing and event materials, including ordering collateral as necessary while adhering to a budget. Ma...
Brand Ambassador
Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales Professionals. Join our team of professionals and apply for our elite brand ambassador job in Massachusetts and be part of something great!. Join Our Growing Team as a Brand Ambassador. If you are hired for t...
Director of Sales and Marketing
Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional advertising. We are seeking a dynamic and motivated individual to join our team as a Director of Sales and Marketing. The ideal candid...