The Role
You will drive profitable growth by building, owning, and optimizing paid search programs with multi-million dollar budgets for Redfin’s Rent business.
You’ll gather data, quickly decipher it to make decisions, and tell a story using your analysis that builds trust and strong cross-functional support for your initiatives.
You will use a hypothesis driven approach to A / B testing to isolate drivers and constantly iterate to improve campaign performance.
You’ll set a clear vision for paid search strategies across Google and Bing. Determine the requirements and projects to achieve your vision and set specific goals for you and the program to drive growth and profitability.
You will develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where we need to improve.
You'll proactively suggest ways to make our work more effective.
You’ll evaluate emerging technologies, tools, opportunities, and work with product and engineering to deliver a scalable advertising platform (eg.
launching new campaigns to leading integrations with 3rd party tools and technology) across engineering, data science, and marketing.
About You
A Bachelor’s degree in marketing, advertising or related quantitative research field and / or equivalent years of experience.
At least six plus years of experience in a similar role with an emphasis on SEM strategy and execution or 10+ years of relevant digital marketing experience.
SEM platform experience (i.e. Automated Bid Management), tagging / tracking, multi-touch attribution, and SQL knowledge is a plus.
Deep understanding of how the search marketing channel interacts with other parts of the marketing function and drives Redfin’s business objectives.
What we offer
Competitive compensation packages with a salary, bonuses, and restricted stock grants
Generous benefits, including three weeks of paid vacation, medical, dental, and vision insurance, and fully paid family leave
A high-growth company, providing opportunities for continued professional development and growth
Redfin is an equal opportunity employer committed to hiring a diverse workforce.
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