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Global Product Marketing Manager (Multiple Positions)

ByteDance
New York
$128K-$244.9K a year
Full-time

ResponsibilitiesAbout ByteDanceFounded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join UsCreation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.

Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity;

to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together.

That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the TeamOur team plays a crucial role in ensuring the company’s success.

We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges.

It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities- Provide Product and Engineering teams with market intelligence and analysis to identify global ads measurement pain points and revenue opportunities and form business requirements and influence the decisions around new product development.

  • Conduct measurement across markets by implementing meta studies to deeply understand product adoptions, market reactions and impact.
  • Create go-to-market strategy for ads measurement product and ensure flawless execution and operations against the strategy.
  • Collect and distill client feedback on existing measurement product and drive revenue and adoption for existing products.
  • Educate internal cross-functional teams on the competitive landscape and provide market intelligence to help advise global measurement strategy.
  • QualificationsQualificationsMust have a Master's degree in Computer Science, Engineering (any), Information Technology, Management, Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related quantitative field, and 2 years of related work experience;

OR a Bachelor’s degree in Computer Science, Engineering (any), Information Technology, Management, Data Analytics,Business Analytics, Statistics, Mathematics, Marketing, or a related quantitative field, and 5 years of post-bachelor's, progressive related work experience.

  • Of the required experience, must have 2 years of experience in each of the following : - Designing measurement plan, performance measurement metrics, and media effectiveness learning agenda to drive progress on business KPIs;
  • Analyzing and interpreting results from experimental design, standard experimental design, randomized control test, data-driven statistical analysis, and attribution analysis to gain insights that inform media strategies and business decisions;

and- Evaluating methodology, data integrity, and statistical soundness of external measurement and providing consultations of measurement solutions including Marketing Mix Modeling, Multitouch Attribution, and Foot traffic analysis.

Travel Requirement : International travel required up to 10%. Type : Full time, 40 hours / weekLocation : New York, NYSalary Range : $128000 - $244889 per year To

30+ days ago
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