Senior Brand Copywriter - Marmot

Job ID : 2383

Alternate Locations :

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world.

Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell.

They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Newell Brands is searching for a Senior Brand Copywriter to join our Outdoor & Recreation (O&R) Design Team to support a portfolio of outdoor brands, including Marmot, Coleman, ExOfficio, Contigo, and Bubba.

This role will sit on the O&R copy team working on two legacy outdoor brands, Marmot and Coleman, beverage brands Contigo and Bubba, plus performance underwear brand, ExOfficio.

Strong interest, experience, and knowledge of outdoor gear and core outdoor activities (hiking, backpacking, car camping, climbing, resort and backcountry skiing, mountaineering) is essential to thriving in this role.

The right candidate for this role is comfortable presenting and defending copy and creative ideas to multiple stakeholders.

The senior brand writer will have a strong aptitude for concepting brand voice and campaign strategies, with the ability to probe deeply into creative briefs and bring seasonal campaigns and product stories to life across the entire consumer journey, both digitally and OOH.

This writer also demonstrates a keen eye for detail, able to execute copy for email campaigns, product descriptions, paid social, website, and more.

The right candidate for this role is comfortable working independently, can set their own priorities and multitask well, but is also a true collaborator and always open to learn.

The right candidate also has experience collaborating with designers to bring campaigns to life from concept to execution.

They must be adaptable and able to switch tone of voice while navigating content across different brands. They value consistency, accuracy, and enjoy a fast-paced and flexible work environment.

Agency experience and / or Ecommerce experience is a must.

Responsibilities :

Strategize, refine, and deliver on brand promise, tone, voice, and personality

Develop and pitch seasonal, product, and brand campaign concepts and partner with cross-functional stakeholders on planning and briefing

Leverage collaborative tools like Miro and project management platforms to problem solve and create new processes as needed

Conceptualize and write a wide variety of digital and physical copy assets including campaign headlines, paid social, emails, packaging and hangtags, product copy, website copy, banner ads, in-store signage, physical banners / billboards, video scripts, and more.

Work closely with designers on campaign visuals and launch deliverables

Work with producers / project managers and other stakeholders to deliver copy in accordance with business needs and on deadline

Stay abreast of innovations and best practices in ecommerce creative

Leverage web analytics, customer insights, and user feedback to optimize content impact

Adhere to internal, brand, and retailer style guides to maintain content standards

Perform other tasks as needed

Qualifications :

The successful candidate will be a proven team contributor with experience working on brand campaigns at an ad agency or an in-house team

Outdoor Industry, Apparel, E-commerce, and / or CPG direct-to-consumer experience is a plus

4-6 years of copywriting work experience; 1-2+ years as Copy Lead / Senior writer preferred

Demonstrated integrity and maturity, and a solution-oriented approach to challenges

Ability to operate independently given direction

Ability to work well with both speed and simplicity

Strong written and verbal communication skills

Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies

Detail-oriented and operationally-focused

Ability to adapt to various rounds of feedback from multiple stakeholders and pivot accordingly

Demonstrated ability to juggle multiple activities and assignments simultaneously

BA in English or Creative Writing, or relevant work experience

Experience or strong personal interest in working with Outdoor Gear and / or Recreational Brands is a plus