Ad Operations Specialist

AD OPERATIONS SPECIALIST

ABOUT MILES :

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions.

We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities.

Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.

JOB SUMMARY :

The Ad Operations Specialist is responsible for digital media campaign trafficking deliverables, multi-tasking to complete day-to-day assignments, and completing data for monthly digital media client facing reports.

They perform in a highly visible role, coordinating the day-to-day tasks with Ad Operations team, Account teams, Media Planners, and Media Vendors.

They operate independently, checking in with Ad Operations Director as needed. Highly interested in media / marketing. The Ad Operations Specialist is a leader within the Ad Operations team, is analytical, and well versed in program and trafficking knowledge of Google Campaign Manager 360.

WHO WE’RE LOOKING FOR :

• Thrive in a fast-paced environment (virtually + in person).
• Advanced understanding of, and continual self-education on marketing best practices.
• Substantial financial experience, managing multi-million dollar budgets.
• Experience managing a wide array of projects and clients simultaneously.
• Significant management experience with increasing responsibility and demonstrated capability with cross-functional teams.
• Ability to review and distill multiple sources of information to support strategy and provide direction.
• Ability to rely on advanced attention to detail and organizational skills to successfully run digital campaigns.

RESPONSIBILITIES :

Leads management of trafficking deliverables (floodlights / campaign goals, creative materials, landing pages, pixels, tag wrapping, etc.

for assigned client accounts.

• Collaborates with Media planners on each assigned client account to organize and execute successful campaigns based on client KPIs.
• Collaborates with client Account team to manage creative deliverables and goals for each campaign.
• Collaborates with Media vendors to ensure they have everything they need to launch campaigns for assigned client accounts as well as monitoring campaign performance and optimizations where needed.
• Collaborates with Ad Ops Team to complete all necessary processes needed to run a successful campaign.
• Serves as liaison between Account team, Media planner, and Media vendors to ensure successful campaign operations.
• Leads in completion of data for monthly reporting (and any other report requests from client / account team) for assigned client accounts and managing media budgets to make sure campaigns deliver in full.

REQUIREMENTS :

• 5+ years’ experience in an office environment
• 3+ years’ media / agency experience
• Proficient skills in Microsoft Office (Excel, Word, Outlook)
• General understanding of customer service and client management
• Able to multitask, perform efficiently and well under tight deadlines
• Proficient skills and 1+ years’ experience with the following : working with performance metrics, Google Campaign Manager 360, Basis DSP, Arrivalist, Adara, IAS or DoubleVerify
• Comprehensive understanding of running a campaign start to finish, importance of establishing KPI’s and working within a budget
• Manages new launches and works with Media vendors to make sure all elements of campaigns are running as contracted
• Reviews and approves tracking applied to campaigns when necessary
• Troubleshoots any tracking issues that come up before or during launch of a campaign
• Assist Media planners with monthly billing reconciliation where applicable
• Ability to respond to changes in strategy to shift priorities of a campaign
• Ability to collaborate across inter-disciplinary teams
• Ability to collaborate with Media vendors
• Excellent organization and attention to detail
• Ability to identify and solve problems independently and proactively with no or minimal supervision
• Ability to collaborate and work in a team setting
• Willing to take direction when needed, but also work independently
• Ability to communicate clearly and concisely, both verbally and in writing
• Ability to effectively manage relationships, both internally and externally
• Able to respond positively to peer criticism and feedback
• Displays a reliable, strong work ethic
• Ability to work in a fast-paced, professional office environment
• Travel / tourism industry experience a plus

CORE COMPETENCIES :

• Culturally Competent
• Emotional Intelligence
• Effective Communication
• Analytical
• Adaptable / Nimble
• Creative / Forward-Thinking
• Critical Thinking / Problem Solving
• Financial Management
• Teamwork / Collaboration
• Professionalism / Work Ethic
• Trustworthy, reliable, and ethical
• Time Management
• Conflict Management

COMPENSATION : $57,000 - $65,000 annual salary

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities

Our Commitment to Diversity, Equity and Inclusion

At Miles Partnership, we are driven by our commitment to actively advance diversity, equity and inclusion to evolve equitable and inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve.

We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all. Learn more here.