Bilingual Social Media Associate Producer, NBCUniversal Local
Job Description
NBCU Local is looking for a bilingual Social Media Associate to join our central Audience Development team. The Social Media Associate will work to grow and engage audiences across NBCU’s 12 owned and operated television stations, 31 Telemundo stations, 3 Regional Sports Networks and their related social media presences.
This role reports to the Senior Audience Growth Manager.
The Social Media Associate will work closely with editorial teams to understand what features and content are attracting and engaging audiences and execute social strategies to drive growth on key metrics.
The successful candidate will be adept at using data to identify which tactics are most impactful. You will be a curious self-starter with passion for social media and engagement.
Crucially, this role requires the ability to communicate at a professional written level in both English and Spanish.
Responsibilities :
Post editorial content to stations’ social media platforms to achieve audience goals
Report pacing metrics each week, each month and around key initiatives with guidance and support from Sr Audience Growth Editor
Provide guidance to markets on additional social media opportunities for their teams
Support sponsored content or promotional initiatives when necessary
Assists Telemundo markets in maintaining original social video strategy
Assists markets with YouTube channel optimizations and setup
Maintains social media calendar and original content posting for Clear The Shelters content branded social handles and proactively drive growth and engagement suggestions
Assists Sr Audience Development editor with partner pitching and identifies and communicates trends that can inform our social partnership strategy