Job Description
The SVP, Director of Linear & Digital Investment oversees investment, activation, and portfolio management across all digital media channels for designated client(s).
They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client regularly. The ideal candidate will have extensive experience within the programmatic space with previous experience working hands-on-key within a major programmatic DSP.
The SVP, Director develops go to market investment strategy, recommendation, and POV's while providing effective leadership of negotiations and creating strong vendor relationships, acting as the day to day investment lead for their designated account(s).
Role Objectives :
- Own client relationship and education relating to media investment across all channels
- Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.
- Maintain, develop and grow relationships with appropriate client level contacts
- Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
- Consistently drive the use of analytics to inform / validate investment strategies, tactical planning and on-going optimizations across all media
- Collaborate with all partner agencies on your LOB, but also internally across all LOBs
- Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs
- Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable
- Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients
- Consistently drive the use of analytics to inform / validate investment strategies, tactical planning and on-going optimizations across all media
Qualifications
- Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
- 12+ years of digital media buying experience, with progressive levels of responsibility, across all platforms : display, search, mobile, programmatic, and paid social
- Expert knowledge of Programmatic
- Previous team management experience with progressive leadership responsibilities
- Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
- Excellent written and verbal communication skills
- Ability to package, merchandise, and sell in concepts and new opportunities.
- Strategic thinking, ability to see the bigger picture
- Problem-solver with strong project management experience
- Self-starter with ability to work independently and in a collaborative team setting
- Strong technical proficiency in Microsoft Office Suite
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