Growth Marketing Specialist

Position : Growth Marketing Specialist

Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.

Location : Remote

About Us : We are a dynamic company in the health and wellness industry, dedicated to promoting health and wellness through innovative products.

With plans to expand our presence beyond Amazon to omnichannel platforms, we are seeking a talented Growth Marketing Specialist to drive our growth initiatives and elevate our brand presence.

Role Overview : As the Growth Marketing Specialist, you will play a crucial role in expanding our reach and driving revenue growth through strategic marketing initiatives.

You will be responsible for developing and executing comprehensive marketing campaigns across multiple channels, with a focus on organic and paid strategies, including social media management, email marketing, and paid advertising.

Key Responsibilities :

• Develop and execute a growth marketing strategy to drive customer acquisition, retention, and revenue growth.
• Develop and implement a comprehensive social media strategy to elevate our presence on platforms such as Instagram, TikTok, and others.
• Cultivate and nurture relationships with our audience to foster a sense of community and belonging around our brand.
• Identify opportunities for user-generated content, brand collaborations, and community-driven initiatives to amplify our message and reach.
• Collaborate with internal teams and external partners to launch new products and initiatives, ensuring alignment with brand values and community interests.
• Develop and execute email marketing campaigns, newsletters, and blogs to engage with our audience and drive traffic to our website and other sales channels.
• Identify, establish, and manage relationships with influencers and brand ambassadors to develop strategic partnerships and amplify our brand message, driving brand awareness, engagement, and sales.
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and other social media platforms to increase brand visibility and drive traffic to our website.
• Analyze campaign performance metrics and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize for maximum ROI.

Qualifications :

• Proven experience in growth marketing, with a focus on email marketing and paid advertising for Google and social media platforms.
• Strong understanding of e-commerce and digital marketing concepts, with experience working with Shopify, Amazon, and other online sales channels.
• Experience developing and executing email marketing campaigns, including list segmentation, automation, and personalization.
• Proven experience in developing and executing marketing strategies specifically targeted towards the US market, with a strong understanding of consumer preferences, cultural nuances, and industry trends.
• Proficiency in managing and optimizing paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and other social media platforms.
• Analytical mindset with the ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance.
• Creative thinker with a passion for innovation and experimentation, coupled with strong problem-solving skills.
• Self-starter with the ability to work independently and collaboratively in a fast-paced, entrepreneurial environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Benefits :

• Competitive salary range, commensurate with experience
• Opportunities for professional development and career growth in a dynamic and rapidly expanding industry
• Flexible work environment with the ability to work from anywhere
• Employee discounts on our products and other wellness perks

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