Director of Marketing

An independent school for girls in grades 6-12, inspired by the teachings of the Catholic Church, Montrose School was founded in 1979 and is located in the welcoming community of Medfield, 17 miles southwest of Boston. Montrose School attracts a talented and growing student population from 50 towns and communities.

Montrose seeks an experienced Director of Marketing to join its Advancement team. This role provides an exciting opportunity to elevate Montrose School in the independent and Catholic school marketplace and reinforce the school's unique value proposition. In partnership with the Director of Advancement, the Director of Marketing is responsible for leading the school's strategic marketing initiatives, including publications, advertising, website, social media and branding across all departments. Responsibilities include planning, overseeing and executing the graphic design of print and digital collateral, external communications and media relations. The Director serves as a member of the Management Team.

Job Requirements :

• In partnership with the Director of Advancement, develop and implement a comprehensive marketing plan for the school, to include an internal marketing strategy to reinforce the school's value proposition to the parent community, and an external marketing strategy that will generate increased visibility and brand awareness.
• Develop a powerful, unified brand identity and enforce brand standards across the school community. Ensure all messaging is aligned and on-brand. Maintain the school's brand and style guide.
• Systematically capture and disseminate stories, data and accomplishments via various channels with the goal of strengthening reputation, empowering ambassadors, growing enrollment, and inspiring philanthropy.
• Collaborate closely with the Office of Admission to develop, implement and assess strategic marketing programs to meet enrollment goals.
• Develop and maintain a social media calendar for each of the school's channels and draft regular posts and stories.
• In partnership with digital marketing consultant, maintain a dashboard of digital marketing metrics and recommendations to optimize performance (to include social media, website, SEM / SEO, Google Ads / keywords, etc.).
• Design and oversee the production of content, including print and digital collateral, social media, video, publications, website and other digital portals, ads, e-newsletters, etc., in collaboration with the Director of Advancement, the Marketing & Communications Assistant, and other senior leaders.
• Independently capture and edit photo and video content to support marketing and communications efforts.
• Manage media relations. Submit press releases and track press hits.
• Manage the school's website. Ensure all parts of the website are clear, accurate, attractive, easy to navigate, contain a clear call to action and reflect our value proposition.
• Possess a desire to immerse oneself in the day-to-day happenings of the school to capture compelling content and authentically communicate the school's story.
• Provide excellent customer service to colleagues; listen attentively to their goals and help bring their vision to life in a collaborative nature.
• Supervise the work of external vendors and consultants.
• Manage Marketing & Communications budget; provide recommendations to the Director of Advancement, CFOO / Assistant Head of School and Head of School regarding funding for strategic department initiatives.
• Support and attend school-associated events on and off campus, including occasional evenings and weekends.
• Strong writing skills with a great passion and appreciation for the craft. Capable of distilling verbose narratives into pithy, easily-digestible content.
• Graphic design capabilities.
• Exceptional communication and problem solving skills. Sees a challenge as an opportunity.
• Superior attention to detail, proofreading, and proven time management skills.
• A positive, can-do attitude and a desire to collaborate with colleagues across the institution.
• Flexibility to meet the evolving needs of a complex and growing institution.

Experience & Education Requirements :

Supervisory Responsibilities : This position oversees vendors.