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Chief Revenue Officer

Chief Revenue Officer

The Wittern GroupDes Moines, IA, United States
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Our Chief Revenue Officer (CRO) is responsible for overseeing the entire revenue lifecycle, including marketing, sales, customer success, and retention. The CRO’s primary objective is to drive consistent and scalable revenue growth through strategic planning, cross-functional leadership, and implementation of a comprehensive revenue strategy. Below are the structured responsibilities for this critical executive role :

Go-to-Market (GTM) Strategy Development

  • Assess current pricing, target markets, and sales processes to identify and resolve inefficiencies.
  • Refine customer profiles and coordinate marketing, sales, and product teams for unified execution.
  • Develop and implement a multi-channel GTM strategy, integrating inbound marketing, outbound sales, and partnerships to promote sustained growth.

Revenue Stream Definition and Diversification

  • Evaluate existing offerings to optimize pricing and positioning for maximum results.
  • Investigate and pilot new revenue sources, including vertical expansion, subscription models, complementary services, and geographic growth opportunities.
  • Test new revenue streams before broader rollout to ensure effectiveness and scalability.

    • Team Alignment for Revenue Objectives

  • Link departmental efforts to ensure unified revenue goals across the organization.
  • Improve lead generation quality by aligning marketing and sales messaging.
  • Standardize a repeatable sales process to drive consistency and efficiency.
  • Enhance customer retention and expansion through loyalty initiatives, improved customer experience, and upselling / cross-selling strategies.

    • Strategic Sales Team Rebuild and Scaling

  • Establish clear hiring criteria to attract and retain top sales talent.
  • Design compensation structures that encourage desired behaviors and drive profitability.
  • Audit sales tools and establish KPI frameworks to support a data-driven sales approach.

    • Requirements :

    Experience serving as a CRO, VP of Revenue, or senior sales / marketing leader with full revenue responsibility.

  • Demonstrated success in building scalable revenue systems in high-growth settings.
  • Strong analytical skills for diagnosing challenges, scenario modelling, and data-driven decision-making.
  • Track record of aligning marketing, sales, and customer success around shared goals.
  • Proficiency in pricing, go-to-market strategy, and diversifying revenue streams.
  • Extensive experience growing sales teams, designing compensation plans, and establishing KPI frameworks.
  • Ability to unite teams behind a common vision and purpose.
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    Chief Revenue Officer • Des Moines, IA, United States

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