Senior Vice President, Marketing

The Senior VP, Marketing provides marketing and brand development leadership to the organization, ensuring that the mission, strategy and impact of the Y is appropriately positioned in the public domain, and that the Y’s programs and services are actively and effectively marketed in order to achieve all revenue, membership and enrollment objectives. The Senior VP, Marketing is responsible for overseeing the planning, development and execution of the Y's marketing, communications and brand development initiatives. The Senior VP, Marketing's primary responsibility is to drive qualified leads for the Y’s programs and services through successful marketing, using the tools of market research, product marketing, marketing communications, social media, advertising and public relations.

The Senior VP, Marketing is the “conscience” of the Y’s brand, leading the organization’s efforts to develop and appropriately define its brand and brand experience and then working across the organization to ensure that the Y’s brand strategy and positioning is appropriately infused throughout every touch point.

Mission Advancement : Incorporates the Y’s mission and four core values (caring, honest, respect and responsibility) into the organization’s vision and strategies. Ensures community engagement; promotes the global nature of the Y. Leads a culture of volunteerism, ensuring engagement, inclusion, and ownership. Leads a culture of philanthropy.

Collaboration : Initiates the development of relationships with influential leaders to impact and strengthen the community. Able to relate to and inspire people from all levels and backgrounds across the entire organization. Is recognized as an inspirational community leader who navigates complex political and social circles with ease. Communicates to engage and inspire people within and outside the Y. Ensures that a talent management system is in place and executed effectively.

Operational Effectiveness : Possesses penetrating insight and strong strategic and critical thinking skills. Invests resources in well-designed innovation initiatives. Creates a structure to deliver organization-wide results to achieve objectives. Develops and implements stewardship strategies. Determines benchmarks and ensures appropriate leadership to meet objectives. Is a “player / coach;” i.e. can and will both do the work and lead the work.

Personal Growth : Creates a learning organization. Effectively drives change by leveraging resources and creating alignment to expand organizational opportunities. Shares authority and demonstrates integrity, courage and humility. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

#J-18808-Ljbffr