Vice President - Marketing

NOTICE : JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS. POSITION IS HYBRID. Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.

Join Lafayette Federal Credit Union, a proud recipient of USA Today's Top Workplaces of 2024 award!

As we continue to grow, we are on the lookout for exceptional talent to join our dynamic team. At Lafayette Federal Credit Union, we pride ourselves on our commitment to excellence and our reputation as an employer of choice. We believe that the dedication and skills of our team members are crucial to achieving our mission of becoming the premier financial partner for our community. Your potential contributions are invaluable, and we are excited to welcome new team members who share our passion for innovation and high performance.

About us :

Our Difference : What makes Lafayette Federal cutting-edge ? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! In addition to our Top Workplaces recognition by USA Today, we've also earned numerous accolades including :

• Newsweek’s America’s Best Banks list.
• A 5-star rating from Bauer Financial.
• Recognition by S&P Global's Top Performing Credit Unions.

Our Culture : Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.

Our Opportunities :   Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry.

About the role :

We are currently seeking a Vice President of Marketing to join our team!   The Vice President of Marketing is responsible for leading the credit union’s marketing strategy, demand generation, and brand positioning to drive member growth, engagement, and retention. This role will oversee the Marketing Department and play a key role in developing and executing integrated marketing campaigns. The ideal candidate will have deep expertise in financial services marketing, with results measured by key metrics to include return on marketing investment (ROMI), among others.

Requirements :

Strategic Leadership & Marketing Oversight :

Demand Generation & Lead Conversion :

Campaign Development & Performance Tracking :

Branding & Content Strategy :

Digital & Social Media Marketing :

Industry Relationships & Vendor Management :

Qualifications & Experience :

Top benefits or perks :

Joining Lafayette Federal comes with perks to support you in your personal and professional journey.

We provide employees with a generous benefits package including :

Pay :  $120,000 - $160,000 annually depending on experience and qualifications.

About Lafayette Federal Credit Union :

When you choose a Lafayette Federal career, you choose to work in an environment where member focus is our bread-and-butter.

We have a stable presence in the Washington Metropolitan area, a tenacious spirit and a genuine love for what we do — serving our members. If you seek a career in banking, our job openings offer you an excellent chance to learn and advance. We are a strong organization, poised for growth, and we are constantly broadening our reach.

We believe an inclusive equal opportunity workplace reflects the communities we serve and leads to fresh ideas. Valuing diversity extends to the recruitment and ongoing engagement of employees to member cultivation. It’s part of who we are.

Consider a Lafayette Federal career if you want :

An opportunity to make an impact in the lives of our membersA chance to work with some of the best minds in banking todayA forward-thinking benefits plan and competitive payAn environment that values differences in people

Employee Benefits :

We are committed to maintaining an attractive benefits package that gives those with Lafayette Federal careers the resources they need to effectively manage their health, promote their well-being and help plan an exciting future.! We offer an outstanding benefits package that includes :

In addition to the benefits listed above‚ LFCU fosters a great work environment. Just ask our employees!

EOE / AA / VETERAN / DISABLED